2014 Nissan Qashqai predicted to match success of previous model

Article by Anita Panait, on January 23, 2014

Nissan's Europe chief Trevor Mann is confident that the second-generation Qashqai crossover will equal the success of the previous model. Mann told Automotive News Europe in an interview that he expects annual sales of around 200,000 Qashqais in Europe.  But, IHS Automotive is skeptical of his numbers.

"We forecast the numbers will fall on competition and the rollout of the [Nissan] X-Trail," IHS senior analyst Ian Fletcher said. The newer and bigger X-Trail SUV will offer a seven-seat configuration for the first time, replacing the already terminated seven-seat Qashqai+2. Also, the market for crossovers in Europe has expanded significantly since Nissan launched the Qashqai in 2007.

Likewise, other carmakers are offering new crossovers that are smaller and less expensive than the Qashqai. Add that to the fact the Nissan Juke may also affect sales of the Qashqai.

IHS expects Qashqai’s European sales to peak at 180,500 in 2015 and drop to 148,000 in 2016. Nissan has commenced serial production of the new Qashqai at its Sunderland site in England. The new Qashqai is more fuel-efficient and more spacious than the previous model. The new Qashqai is also slightly lower to the ground than the previous model.

The Qashqai is the first Nissan to be underpinned on the compact module family platform (CMF) that the Japanese carmaker shares with alliance partner Renault, the company said in a statement.

By 2020, the CMF platform will underpin 11 Renaults and three Nissans – Qashqai, X-Trail and a yet-to-be-named compact hatchback -- according to Renault-Nissan chief executive Carlos Ghosn.

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