General Motors’ plant in Lordstown, Ohio, will continue to produce the next-generation Chevrolet Cruze compact. The current Cruze, which had its launch in the fall of 2010, will be produced at the plant through the 2014 model year. A source said that GM is planning to have the plant retooled for the redesigned Cruze. Since the Cruze replaced the Cobalt in Chevrolet’s lineup, its sales have been incredible.
It’s already GM’s No. 2 model. Its top-selling model is still the Malibu mid-sized sedan. Cruze sales from the start of the year until July totalled 128,838 units, about 13% lower than the same period the previous year. GM was able to sell 153,782 Malibus. The Cruze is ranked No. 4 in the U.S. in the compact segment, coming in below Honda Civic, Toyota Corolla and Ford Focus.
It’s likely that GM will think about adding one or two body variants for the next-generation Cruze, which include a hatchback and maybe even a coupe. GM’s plan to produce a diesel Cruze has already been confirmed. It’s set to arrive in the market in the second half of 2013.
Furthermore, the Cruze is likely to display the new Chevrolet face, which will be represented by the 2014 Impala that will arrive in early 2013. The new front end won’t have the split grille that was evident in most Chevy cars for about 10 years. Instead, it will have a wider, flared-back grille that is integrated to the headlamps. The Lordstown plant has three shifts with a total of 4,500 workers.