It appears that Ford is preparing a big change for the next-generation Mustang as the well-known muscle car will ditch the retro styling and adopt the styling seen on the Evos Concept. According to The Wall Street Journal, the sixth-generation Mustang wants to attract younger buyers as the number of those customers who loved the original 1964 Mustang is shrinking.
Ford decided to change Mustang’s styling after the muscle car lost the sales race with the new Chevrolet Camaro. For those who don’t know, the Camaro is more popular than the Mustang and the numbers speak for themselves: Ford sold 20,133 Mustangs in the first three months of this year, while General Motors sold 21,924 Camaros. Still, Ford wants to beat GM and for the 2013 model, it will offer the Shelby GT500 which has 650 hp and which promises to overtake the 580-hp Camaro ZL1.
Through the Evos Concept, Ford wanted a model that would function as the best way to introduce the brand’s new design language. As such, this model was developed to be a fastback concept which combines groundbreaking proportions with a new and eye-catching profile. In addition to grabbing one’s attention, the lines are able to hide this distinct format.
That is, a four-door and four-seat configuration with excellent practicality combined with a dynamic look is offered. Indeed, the Evos Concept was made in order to showcase the design direction of the brand. Thus, the important design elements on thus concept vehicle are likely to be implemented on future models of the brand.
Through this new design language, the design teams of the brand around the world will be able to utilize the same framework in making new products. This will also allow them to have a more coherent family of unique models that would have the same basic design qualities.
According to J Mays, Group Vice-President, as well as Design and Chief Creative Officer, Ford wanted the Evos Concept to show the future of the brand’s design which is to have models that are not only fun to drive but have intense premium visual appeal and that are spectacularly beautiful. He added that the new design language was created and later refined through the collaboration of the brand’s very own global design team.
The brand wanted to have a more technical design language, he continued, in order to show that smart technology is now an essential part of the brand. Mays said further that the brand worked hard in order to meet the demands of this new generation of buyers, which is rather high. These are consumers who grew up surrounded with products that are affordable yet have that premium and beautiful design, he added.