Nissan’s luxury brand is redesigning its Infiniti FX crossover to provide a roomier cabin. Shiro Nakamura, global design chief for Nissan, remarked that Infiniti believes that giving the FX more cabin space while keeping its assertive styling will help boost sales of its next generation, which could be rolled out in 2015 or early 2016. Infiniti has renamed the 2014 models as QX70 as part of a new naming system across the premium carmaker.
Nakamura remarked that the FX has been the icon of Infiniti, noting that exterior and styling-wise, the crossover is very strong as an icon. He admitted that the sales of the Infiniti FX failed to live up to expectation, remarking that perhaps the carmaker has placed a “little too much emphasis on exterior styling” on the current FX. He remarked that while there is a balance, the FX poses several disadvantages compared to some rivals like the Porsche Cayenne.
He said that Infiniti’s challenge now is to maintain the FX’s striking look while making it slightly larger inside. While Infiniti is seeking to make its models roomier, it is also adding smaller vehicles and front-wheel-drive platforms. For instance, Infiniti will unveil at the 2013 Frankfurt auto show the Q30 fwd compact concept. The luxury carmaker has also indicated that it is planning for other small vehicles.
Nakamura noted that the proportions are different on a front-wheel car, so it will be a challenge on how to put their statement of “Infiniti-ness” into smaller, front-wheel vehicles. He noted that the brand’s designers are careful about maintaining the striking look of the FX/QX70, since the crossover has become a big seller in new markets like China and Russia.