Next-generation Jaguar XK will go upscale

Article by Christian A., on January 2, 2013

The next-generation Jaguar XK is likely to be bigger after the F-type is presented. According to design director Ian Callum, Jaguar has been considering many ideas on how the XK should change. There’s still no final decision. However, Callum thinks that there’s a chance for the car to be “a bit more special than a GT” by growing in size and by entering the luxury market. Jaguar can’t confirm yet if it will turn to a two-plus-more-than-two or if it will stay as a two-plus-two.

With the launch of the F-type, the XK no longer has to function as an absolute sports coupé and luxury GT. Since the F-type will be Jaguar’s dedicated sports car, the XK can concentrate on its luxury GT credentials. It’s not probable that there will be a change in strategy for the XK but the XJ is expected to stay as a conventional saloon in its next generation, even with the weakening market for luxury four-doors.

Large luxury SUVs are now selling much better than luxury saloons. However, Callum thinks that the low luxury saloon sales are the result of the weakening global economy instead of a shift in market trends.

But he thinks that the market will be making a return. He explained that the company is “strong” in China while big cars will always stay in-demand in the U.S. Callum has yet to confirm if there will be a large Jaguar crossover to be positioned beside the XJ in its lineup. But he said that Jaguar has noticed the increasing popularity of crossovers and SUVs.

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