Next-generation Renault Twingo will drop 3-door version to attract male buyers

Article by Anita Panait, on June 26, 2013

Renault will transform its Twingo minicar into a five-door model from the current three-door vehicle. The move is a huge part of Renault's plan to appeal to more male buyers, Chief Operating Officer Carlos Tavares told Automotive News Europe, since the current three-door Twingo is largely acquired by female buyers.

Tavares remarked that through the Twingo, they could show that Renault could address female and male customers with the same product. The five-door Twingo is also part of the carmaker's bid to win customers downsizing from larger vehicles.

IHS Automotive analyst Ian Fletcher told Automotive News Europe that the five-door Twingo could help customers switching to smaller models, since having five doors will likely "help the decision-making process.

The third-generation Twingo will share a rear-wheel-drive platform with the new Smart ForFour, as part of the partnership between Smart's parent, Daimler, and Renault-Nissan.

The Twingo will be targeted against minicars like the Fiat 500 and Opel/Vauxhall Adam by offering a similar level of personalization options. According to Renault design boss Laurens van den Acker, personalization "is much more successful than we thought it would be."

He added that the rear-engine, rear-drive layout of the new Twingo will result to more space for passengers. He remarked that with the engine in the rear, the instrument panel can be shifted forward; resulting to a "relatively large cabin for a short length." Renault will start selling the third-generation Twingo in the fourth quarter of 2014.

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