We already know that the first-generation Volkswagen Phaeton was not quite a bestseller but it appears that the German carmaker will adopt a new strategy. According to Edmunds, the new Phaeton will become more affordable as it will take on cars such as the Chrysler 300 or the Ford Taurus SHO.
The first generation Phaeton has a sticker price of over $100,000, while the Ford Taurus SHO costs $40,805.
Meanwhile, a fully loaded 2014 Chrysler 300C John Varvatos Limited Edition with all-wheel drive costs $48,175. The Volkswagen Phaeton was a hand-built rival for cars made by BMW, Mercedes-Benz and Audi.
The reason for Phaeton’s failure was simple: people didn’t want to spend over $100k for a brand that is synonymous with mass-market cars like the Golf, New Beetle and Jetta. Now, the second-generation VW Phaeton is expected to use a modified platform from the Audi A8 or the one used by A6.
Volkswagen will also offer hybrid and plug-in hybrid versions of the second-generation Phaeton. Although the new car sounds interesting, Volkswagen might compete with some vehicles from Audi and honestly I think it will face the same problems it had with the first-generation Phaeton and the other luxury sedans from the German rivals. [source: Edmunds]