Next-generation VW Phaeton will be more affordable as it will take on Chrysler 300, Ford Taurus SHO

Article by Christian A., on May 20, 2014

We already know that the first-generation Volkswagen Phaeton was not quite a bestseller but it appears that the German carmaker will adopt a new strategy. According to Edmunds, the new Phaeton will become more affordable as it will take on cars such as the Chrysler 300 or the Ford Taurus SHO.

The first generation Phaeton has a sticker price of over $100,000, while the Ford Taurus SHO costs $40,805.

Meanwhile, a fully loaded 2014 Chrysler 300C John Varvatos Limited Edition with all-wheel drive costs $48,175. The Volkswagen Phaeton was a hand-built rival for cars made by BMW, Mercedes-Benz and Audi.

The reason for Phaeton’s failure was simple: people didn’t want to spend over $100k for a brand that is synonymous with mass-market cars like the Golf, New Beetle and Jetta. Now, the second-generation VW Phaeton is expected to use a modified platform from the Audi A8 or the one used by A6.

Volkswagen will also offer hybrid and plug-in hybrid versions of the second-generation Phaeton. Although the new car sounds interesting, Volkswagen might compete with some vehicles from Audi and honestly I think it will face the same problems it had with the first-generation Phaeton and the other luxury sedans from the German rivals. [source: Edmunds]

Topics: vw, vw phaeton, sedan

If you liked the article, share on:

Comments

Recommended

The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
While the BMW M3 is making some noise in Abu Dhabi with its San Marino Blue outfit, Porsche on the other hand, is catching people’s attention in Dubai as the...
by - May 23, 2017
We first heard of the fifth generation SEAT Ibiza earlier this year, and last week, the company finally revealed the all-new Ibiza at the international launch in Barcelona. The new...
by - May 22, 2017
The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Amid reports that major rival Volkswagen would cease producing 2016 and 2017 model year diesel cars following the wake of the "Dieselgate" scandal, it’s believed that Chevrolet sees its opportunity...
by - May 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries