Next Laguna to have better design, Renault marketing exec said

Article by Christian Andrei, on March 8, 2012

The Renault Laguna executive vehicle may have failed in the market due to its poor design, but a better-looking variant will be introduced in the future, according to the automaker's marketing director Stephen Norman. He stated that the automobile was a "good car in the wrong clothes," explaining that there was nothing wrong in the vehicle's ride and handling or its quality.

Norman has also emphasized that they are not pulling out of the executive market because they cannot let the Volkswagen Passat "have the market to itself in the upper medium segment."

Rather, the automaker has to get the right design for the next Laguna, as customers in this segment anticipate that their vehicles speak about their status. Norman thinks that Citroen is doing the right thing with the C5 and the DS5. He emphasized, however, that Renault will not copy these models.

The renowned Renault Espace people carrier was suspended due to the economic climate, according to Norman. He disclosed that they had to suspend two projects, one of which is the Espace, adding that "it would have been a huge asset" for them.

Eventually, the new Espace will be on the road, and is based on a regular Renault Nissan platform. Norman stated that Daimler may have some input for this model through a technology partnership. Aside from a new Laguna, there may be a vehicle above that in the E-segment, Norman continued.

Norman divulged that the reason for Renault being quiet for some time is largely due to the launch of Megane, Twingo and Laguna between 2007 and 2008.

They were introduced to the market with an 18-month gap, creating problems for the automaker because they were too close with each other. The automaker had no new model to follow for a while and facelifts were made all at the same time.

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