BMW Group has named veteran executive Nicolas Peter as head of its European sales effective October 1. He will be replacing Ludwig Willisch, who will then become the new president of BMW North America as replacement for Jim O'Donnell, who will retire.
Ian Robertson, BMW’s sales and marketing head, commented that with Peter, the European sales region will have a manager who can master the individual challenges of different countries.
Peter’s extensive experience in sales and controlling, according to Robertson, will ensure that this region will continue to make a major contribution to the BMW Group’s business success.
In 1991, Peter joined the company and has obtained extensive sales and controlling experience, occupying a number of positions like head of BMW in Sweden and BMW Nordic.
He was also most recently responsible for group controlling at BMW. As head of European sales, he will be responsible for all the company’s European markets, excluding Germany.
Collectively, the European region contributes more than 30 percent of the group's total international retail. On another note, Willisch has been European sales head since May 2009.
Prior to that position, he was president of the brand's performance division in Munich -- BMW M GmbH. He started his career in BMW in 1996 as sales office head in Duesseldorf, Germany. Later on, he managed the sales subsidiaries in Sweden, Germany and Japan.