Nicolas Peter is Bmw’s new head of its European sales

Article by Christian Andrei, on August 3, 2011

BMW Group has named veteran executive Nicolas Peter as head of its European sales effective October 1. He will be replacing Ludwig Willisch, who will then become the new president of BMW North America as replacement for Jim O'Donnell, who will retire.

Ian Robertson, BMW’s sales and marketing head, commented that with Peter, the European sales region will have a manager who can master the individual challenges of different countries.

Peter’s extensive experience in sales and controlling, according to Robertson, will ensure that this region will continue to make a major contribution to the BMW Group’s business success.

In 1991, Peter joined the company and has obtained extensive sales and controlling experience, occupying a number of positions like head of BMW in Sweden and BMW Nordic.

He was also most recently responsible for group controlling at BMW. As head of European sales, he will be responsible for all the company’s European markets, excluding Germany.

Collectively, the European region contributes more than 30 percent of the group's total international retail. On another note, Willisch has been European sales head since May 2009.

Prior to that position, he was president of the brand's performance division in Munich -- BMW M GmbH. He started his career in BMW in 1996 as sales office head in Duesseldorf, Germany. Later on, he managed the sales subsidiaries in Sweden, Germany and Japan.

Topics: bmw, sales, europe

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries