Nismo opens new global headquarters, promises affordable performance Nissan models

Article by Christian Andrei, on February 27, 2013

Nismo has been confirmed to be Nissan's exclusive global performance road car and motorsport brand. Nismo has recently opened its global headquarters and development center in Yokohama, Japan. Nismo is a popular brand for motorsports and performance car fans in Japan. In fact, gaming enthusiasts around the world are familiar with the name.

Nismo is prepared to accelerate its global impact, strengthening Nissan's status for innovation and excitement with a new range of sporty Nissan road cars. Nissan held a special ceremony for the opening of the new headquarters. CEO Carlos Ghosn was on hand for the event where he talked about the more prominent role that Nismo will have for Nissan’s performance car and motorsport activities. The Juke Nismo, the first Nissan road car that received the Nismo treatment, has already started selling in Europe and Japan.

It’s expected to be launched in the U.S. market in the second quarter of 2013. The next Nismo road car would be a new version of the 370Z Nismo that’s targeted at markets in Europe. It had its global debut in early February. It also builds on the platform of the most well-known and accessible Nissan sports car.

Nissan claims that it will introduce more Nismo models in quick succession. It will present at least one model each year in the Nissan Power88 period, covering the extent of Nissan’s road car lineup. Included in this list is the GT-R, the flagship car for Nissan's performance and technology.

Ghosn said that it will be “unthinkable” for the company to come up with a lineup of Nismo road cars with the exception of GT-R. The standard road car is a global supercar. The GT-R's performance on track demonstrates the Nismo team’s passion and talents.

Nissan has spent for the construction of a totally new plant for Nismo's operations, redeveloping a previous production site to provide it with the sources for spreading out beyond motorsport engineering to cover performance road car development together with Nissan. The new headquarters plant permits the Nismo team to be both located in one place, putting together the practical areas for Nismo's major activities and technical and competition prowess at one facility.

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