Nissan announced the start of exports of its ‘Made-in-India’ 2011 Micra cars

Article by Christian Andrei, on October 5, 2010

Nissan announced today that it started exporting its ‘Made-in-India’ Global compact hatchback or the 2011 Nissan Micra, unveiled back in March at the 2010 Geneva Motor Show. According to Nissan, 3866 cars left Ennore Port to cater to the demands of the European markets.

For those who don’t know, the new 2011 Nissan Micra is powered by a naturally aspirated HR12 1.2-litre, 3-cylinder petrol engine delivering 59 kW or 80 hp and 108 Nm of torque as well as delivering 115g/km of CO2 emissions.

Nissan also offers a supercharged 1.2-litre direct injection engine with a start-stop system fitted as standard in Europe.

Both engines are available with either a 5-speed manual gearbox or with the new Continuously Variable Transmission (CVT).

Furthermore, the car will offer the new Nissan Intelligen Key, Nissan Connect, Nissan's accessible touch-screen combined audio and satellite navigation system, as well as glass roof, automatic wipers, speed sensitive volume on the audio and a push button start-stop system.

Mr. Akira Sakurai, MD & CEO for Renault Nissan Automotive India Private Ltd., commented that the launch of exports of its Indian-produced 2011 Micra units is a remarkable achievement. Sakurai added that the company is thankful for the cooperation and the untiring efforts of everyone, from the employees, to the partners, and even the suppliers.

Because of this, the milestone was realized despite the short period allotted for it, Sakurai shared. This is indeed an important moment as it shows the company’s success in establishing trade relations with India. Sakurai also mentioned the support given by Government authorities.

Nissan had a successful test of the first trial consignment in April of this year. Six cars made the trip from the Oragadam Plant to the Ennore Port and then to Barcelona. Made on a versatile V-platform, the Nissan Micra export model was manufactured to conform with different environmental rules and safety regulations as applied to the different developed markets.

A global compact car, the Micra was originally designed and first tested in Japan. It was then fine-tuned in order to meet the different needs and preferences of customers around the world. The Micra is a car for people who want to drive everyday and want something that is not just stylish and reliable but also one that is eco-friendly.

Despite being a compact hatchback, it has a pleasant and friendly appearance and was also made to ensure active performance, easy handling, and of course, it was built to lead the class when it comes to fuel efficiency.

Located near Chennai, the Oragadam plant complies with the Alliance Global Manufacturing Processes and Quality Standards. Launched for the first time in any Nissan and Renault is the production management system that was founded on the sharing of knowledge and best practices.

Press Release

NISSAN MOTOR INDIA STARTS EXPORTS OF NISSAN MICRA

Nissan Motor India Pvt. Ltd. (NMIPL) today announced the start of exports of its ‘Made-in-India' Global compact hatchback - Nissan Micra. The first major consignment of 3866 cars left Ennore Port to cater to the demands of the European markets.
Marking the event, Mr. Kiminobu Tokuyama, Managing Director & CEO, NMIPL, Mr. S Velumani, Chairman & MD, Ennore Port Ltd (EPL) along with Capt. D K Mohanty, Director -Marine Services, EPL and Mr. Julius V Niedo, Captain of the Vessel flagged off the first Micra for shipment. Nissan has thus become one of the first companies to use the eastern gateway port of India as an export base. The Nissan Micra is expected to be exported to over 100 countries in Europe, Middle East and Africa. The company aims to export over 110,000 units in the fiscal year FY10-11.
MOL Auto Logistics (India) Pvt Ltd, a 100% subsidiary of Mitsui O.S.K Lines handles the Inland Logistics transportation for the exports consignment from Oragadam plant to Ennore port and Ennore Automotive Logistics Ltd., a joint venture company of Mitsui O.S.K. Lines and SICAL Logistics Ltd. handles the port compound management and ship loading operation in Ennore Port. The consignment was shipped in a Pure Car Carrier Vessel from Nissan Motor Car Carrier, a privately owned shipping company owned by Nissan, Mitsui O.S.K Lines and Hoegh.

Speaking on the occasion, Mr. Kiminobu Tokuyama said, "It is a defining moment for all of us at Nissan in India as we begin a new chapter of business through the start of Exports today. This milestone completes our vision of making the Chennai plant a strategic hub for both the domestic market as well as for exports. Exporting of the Micra to various countries would also mean showcasing the high-quality of Indian engineering which matches international standards and will now be on the Global map for everyone to witness."

Commenting on the achievement, Mr. Akira Sakurai, MD & CEO, Renault Nissan Automotive India Private Ltd (RNAIPL) said, "This is a tremendous achievement. We are grateful to the collaborative and tireless efforts of all our employees, our partners and suppliers for achieving this milestone in a short span of time. It is also a proud moment as it symbolizes our successful trade relations with India, thanks to the encouragement and support of the Government authorities."

Earlier, in April this year, Nissan successfully tested out the first trial consignment of six cars to Barcelona from its Oragadam Plant to Ennore Port.
The export model of the Nissan Micra, built on a new versatile V-platform, is produced to comply with different safety regulations and environmental rules as applicable in different developed markets. Nissan Micra, the Global compact car, was designed and tested in Japan and fine-tuned to meet the differing tastes and needs of customers worldwide. The Nissan Micra is a reliable, stylish and eco-friendly car for people who enjoy everyday driving. The compact hatchback, with its affable appearance, is also engineered for easy handling and sprightly performance, while realizing class-leading fuel efficiency.
The plant at Oragadam near Chennai operates in full compliance with the Alliance Global Manufacturing Processes and Quality Standards. Its production management system, launched for the first time at any plant of Renault and Nissan, is based on mutual knowledge sharing and the best practices from both companies across the globe.

In 2008, Nissan had signed a MoU with Ennore Port Ltd. (EPL) to export its vehicles to various countries. Ennore Port Ltd is providing with a special berth space of 140,000m2 for parking vehicles and will give NMIPL the priority to use the newly developed marine facilities. The berth that is under construction will begin operations shortly.
About Nissan Motor India Pvt. Ltd.

Nissan Motor India Private Ltd. (NMIPL), a 100% subsidiary of Nissan Motor Limited Japan, was incorporated in 2005 with a vision of ‘Enriching People's Lives' through latest Nissan Technology and products. Chennai is a strategic hub for production, R&D and exports for Nissan. In February 2008, Nissan, together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of Rs. 45 billion over a period of 7 years. On March 17, 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its groundbreaking ceremony in June 2008. The Plant has an initial capacity of 2,00,000 units per year and can reach 4,00,000 units per year in full capacity in the future.

NMIPL existing range of products include the X-Trail (SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) - all three imported from Japan as CBU (completely built units). The launch of the first locally made global compact hatchback (Nissan Micra) in July 2010 marks the serious foray into the mass market by Nissan in India. From October 2010, NMIPL has begun exports to more than 100 countries including Europe, Middle East and Africa.

NMIPL has appointed Hover Automotive India (HAI) as their exclusive strategic alliance partner to handle sales and marketing, dealer development, customer relationship management and after sales in India. The company has 20 dealers operational in major cities across the country and aims to have more than 100 dealers by 2013.

In line with its global philosophy of corporate sustainability, NMIPL has already begun its commitment to make a meaningful contribution to the community. As part of its rehabilitation and resettlement initiatives, the plant has already completed constructing 16 residential homes for relocated families from construction site, apart from constructing local Police Station and fire service station in the Oragadam village. The plant has also constructed a Government high school at Oragadam, which was inaugurated by the Minister for Adi-Dravidar Welfare - Tmt. A. Tamilarasi in the presence of Tmt. D Yasodha MLA, Sriperumbudur Constituency. The school, with the Noon Meal Centre facility, has been constructed at a cost of '2.8 crores and can accommodate up to 1000 students. At the corporate level, NMIPL has also partnered with ‘Habitat for Humanity' for providing shelter to 75 families by constructing homes for the socially and economically less fortunate section of the society.

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