Nissan announces a decrease of 27 percent in August 2010 sales

Article by Christian Andrei, on September 1, 2010

Nissan North America, Inc. logged a 27-percent decline in year-on-year sales in the United States in August 2010 to 76,827 units. The Japanese carmaker blamed the drop to the so-called "Cash for Clunkers" program, which greatly spiked its US sales in August 2009 to 105,312 units.

For the first eight months of 2010, NNA sold 14.2 percent more vehicles. Nissan Division logged a 30.9-percent year-on-year decline in August 2010 sales to just 67,399 units (97,580 units in August 2009). Total sales on Nissan-branded trucks, SUVs and crossovers jumped 4.9 percent.

Leading the way for these vehicles is the Nissan Armada, which reported a 144.8 percent jump in sales, followed by the Titan (plus 39.6 percent) and Xterra (plus 30.3 percent).

Moreover, for the third time, the Nissan Rogue crossover surged above 10,000; in August 2010, sales were at 10,133. Another Nissan crossover, the Murano, managed to post a positive growth year-on-year in August 2010 (13.7 percent) to 5,153 units. For the first eight months of 2010, Nissan Division logged a 13-percent increase in sales to 533,004 units.

Al Castignetti, vice president and general manager at Nissan Division, remarked that ignoring the year-to-year comparisons in August 2010, Nissan Division logged strong sales, particularly in the body-on-frame and crossover segments. He added that Nissan is still attracting customers to its full lineup of quality cars, crossovers and trucks.

On the other hand, Nissan's premium division Infiniti posted a 21.9-percent year-on-year surge in sales in August 2010 to 9,428 units (from 7,732 units in August 2009). Infiniti also sold 24.8 percent more premium vehicles in the year to date. Leading the way for Infiniti is the second-generation QX56 luxury SUV, which posted a 105.4 percent year-on-year leap in August sales to 1,249 units.

Also doing great for Infiniti is the 2011 Infiniti M luxury sedan, which recorded a 102.4 percent increase year-on-year in August 2010 to 1,251 units. Moreover, Infiniti sold 17.5-percent more Infiniti G sedans to 3,926 units, just before the premium carmaker launches the new G25 entry luxury sedan.

Ben Poore, vice president at Infiniti Business Unit, remarked that the premium carmaker was able to build awareness and sales momentum in August 2010 by taking advantage of its strong product lineup and successful marketing initiatives like its spots during the Emmys.

He added that with the upcoming launch of the new G25 entry luxury sedan – along with the new Infiniti M, QX and G Line – Infiniti is expecting to continue its growth momentum in the luxury market. To ensure the consistency of its global sales figures, Nissan North America computes monthly differences on a straight-percentage basis, unadjusted for the number of selling days.

NNA noted that August 2010 only had 25 selling days, compared to August 2009's 26 selling days. Nissan's North American operations do not only entail vehicle manufacturing, sales and marketing as well distribution, but also encompass styling, engineering, consumer and corporate financing.

Nissan is currently implementing its Nissan Green Program 2010, which aims to further protect the environment by cutting carbon dioxide emissions, reducing other emissions and increasing recycling.

Press Release

Nissan North America Sales Drop 27 Percent in August; Total 2010 Sales Up 14.2 Percent

Nissan North America, Inc. (NNA) today reported August U.S. sales of 76,827 units versus 105,312 units a year earlier, a decrease of 27 percent compared with the "Cash for Clunkers" fuelled sales in August 2009. Nissan Division sales were down 30.9 percent for the month, while sales of Infiniti vehicles rose 21.9 over a year before. For all of 2010, NNA sales are up 14.2 percent.

NISSAN HIGHLIGHTS

Nissan vehicles posted sales of 67,399 units in August compared with 97,580 units sold in August the previous year, a decrease of 30.9 percent.
For 2010, Nissan division sales are up 13 percent at 533,004 units.
Overall sales of Nissan's trucks, SUVs and crossovers grew 4.9 percent, led by Armada (up 144.8 percent), Titan (up 39.6 percent) and Xterra (up 30.3 percent).
Sales of the Rogue crossover totaled 10,133, marking its third-ever monthly total over 10,000 units (Others were August 2009, July 2010).
Murano crossover sales rose 13.7 percent over the prior year to 5,153 units.

"When you look beyond year-to-year comparisons, there was strength in Nissan's sales, particularly in the body-on-frame and crossover segments," said Al Castignetti, vice president and general manager, Nissan Division. "Consumers continue to look to Nissan for our full lineup of quality cars, crossovers and trucks."

INFINITI HIGHLIGHTS

Infiniti sales for August were 9,428 units, up 21.9 percent from the 7,732 units sold in the same month a year earlier. Infiniti sales are up 24.8 percent in 2010.
The all-new, second-generation QX56 luxury SUV set an August record, with 1,249 units sold, a 105.4 percent increase over the prior year.
Sales of the 2011 Infiniti M luxury sedan rose 102.4 percent to 1,251 units.
The G sedan saw sales of 3,926 units, up 17.5 percent over the prior year, just before the launch of the new G25 entry luxury sedan.

"Led by both the strength of our product lineup and successful marketing initiatives like our presence on the Emmys, Infiniti continued to build awareness and sales momentum in August," said Ben Poore, vice president, Infiniti Business Unit. "With the new G25 entry luxury sedan joining the all-new, red-hot Infiniti M, QX and the rest of the freshened G Line, we expect to continue our gains in the competitive luxury market."

NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. August 2010 had 25 selling days, while August 2009 had 26.

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infinitiusa.com.

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