Nissan announces return to the Super Bowl for the first time since 1997

Article by Andrew Christian, on December 2, 2014

Nissan officially said that they will be among the advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, Feb. 1, 2015. If you don’t know, Nissan last aired a Super Bowl commercial in 1997 and the return is part of its “Big Moments” marketing strategy.

Along with the Super Bowl XLIX return, the Japanese manufacturer will also have a major presence in the NCAA College Playoffs and the NFL Playoffs. Nissan wants to make sure that consumers will be hearing a lot about them and their new models such as the Murano.

Currently, there are no details regarding the upcoming Super Bowl commercial, but the company said that it will be announced closer to the game.

"This is a great time for Nissan to make a big brand statement in front of one of the largest global audiences of the year," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. "Nissan is on pace for its best sales year ever in the United States – and that's with five weeks still to go in 2014. We're not about to let up on the accelerator now, or in 2015, with the upcoming launches of the all-new 2015 Nissan Murano crossover and several other critical new vehicles." [source: Nissan]

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