Nissan brand seen to log surge in sales for August 2013

Article by Anita Panait, on August 30, 2013

Nissan North America is expecting to post a surge in sales of the Nissan brand in the United States when its August sales are tallied next week. According to Nissan, sales of its Versa subcompact are expected to be 25-percent higher than figures posted a year earlier, boosted by the summer launch of the Versa Note hatchback.

Nissan added that sales of the Sentra are expected to be 15-percent higher than in August 2012. According to Dave Mazur, Nissan vice president of market intelligence, Nissan currently has a 30 to 31 day supply of the Versa and Sentra, adding that a new production line in Mexico is expected to increase supply of the models later this year.

The Nissan brand has been posting sales gains of 16 percent or more each month in US since April. The Japanese carmaker cut the prices of seven key models in early May.

Mazur expects the annualized rate of US light-vehicle sales in August, adjusted for seasonal factors, will be around 15.8 million vehicles.

Ford's U.S. sales analyst Erich Merkle has remarked that US seasonally adjusted annualized sales rate for August may surge to around 16 million light vehicles. Nissan is expecting a 28-percent jump in Rogue sales for August 2013, despite being in the final months of its model cycle, Mazur said.

Nissan will roll out a redesigned Rogue late 2013. According to Mazur, consumers in the US are considering the Mazur crossover for the first time due to heightened advertising, noting that Nissan hasn't spent "much money advertising it in the past."

Nissan brand's retailers in the US sold 673,755 cars and trucks in the first seven months, reflecting a 10-percent jump over the same period in 2012.

Topics: nissan, sales

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