Nissan CEO Carlos Ghosn still ‘bullish’ on projection for electric vehicles

Article by Christian Andrei, on April 9, 2012

Chief executive officer Carlos Ghosn at Nissan is "still bullish" about electric vehicles, he said to an industry audience last week before the New York Auto Show, where he introduced an Infiniti electric vehicle. He reiterated that the EVs will be 10% of the market in 2020 in every region where they are marketed.

All that reporters seem to want to ask the CEO is if he misjudged the market for the EVs. Despite the scanty sales in the United States and the latest delays at a small number of EV projects, Ghosn is still sticking to his vision of an auto industry where these types of cars will comprise 10% percent of worldwide automobile sales.

With technology problems and slow sales greatly deflating the optimism of industry about the electric cars, the Nissan CEO is almost an industry outlier on the topic.

It has been eight months since the launch of large-scale U.S. manufacturing of the electric Nissan Leaf sedan and its complex battery modules, but he is still sticking to his vision. Ghosn said he recognized the skeptics and challenges, and that he is used to them, according to Autonews.

He further stated that he believed the alliance of Nissan and Renault will sell around 1.5 million cumulative EVs by 2016. He also stated that he has ”zero doubt" that zero-emission is "here to stay" considering how much Leaf owners liked their vehicles and how early the company is in the sales curve of the new technology. 

However, there have been setbacks. Last month, General Motors halted production of its plug-in hybrid Chevrolet Volt, which had been afflicted by sluggish sales and large inventories. Also, U.S. battery maker A123 Systems Inc. was adversely affected by a recall of its batteries, which frightened possible buyers of EV.

Another issue is that Fiat-Chrysler CEO Sergio Marchionne has fretted publicly that Chrysler Group will lose at least $10,000 per automobile on the planned electric Fiat 500. Moreover, Fisker Automotive has struggled in its plan to create a plug-in hybrid family sedan, and the Department of Energy has suspended the startup's federal loan for the project.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries