Nissan CEO Carlos Ghosn still ‘bullish’ on projection for electric vehicles

Article by Christian A., on April 9, 2012

Chief executive officer Carlos Ghosn at Nissan is "still bullish" about electric vehicles, he said to an industry audience last week before the New York Auto Show, where he introduced an Infiniti electric vehicle. He reiterated that the EVs will be 10% of the market in 2020 in every region where they are marketed.

All that reporters seem to want to ask the CEO is if he misjudged the market for the EVs. Despite the scanty sales in the United States and the latest delays at a small number of EV projects, Ghosn is still sticking to his vision of an auto industry where these types of cars will comprise 10% percent of worldwide automobile sales.

With technology problems and slow sales greatly deflating the optimism of industry about the electric cars, the Nissan CEO is almost an industry outlier on the topic.

It has been eight months since the launch of large-scale U.S. manufacturing of the electric Nissan Leaf sedan and its complex battery modules, but he is still sticking to his vision. Ghosn said he recognized the skeptics and challenges, and that he is used to them, according to Autonews.

He further stated that he believed the alliance of Nissan and Renault will sell around 1.5 million cumulative EVs by 2016. He also stated that he has ”zero doubt" that zero-emission is "here to stay" considering how much Leaf owners liked their vehicles and how early the company is in the sales curve of the new technology. 

However, there have been setbacks. Last month, General Motors halted production of its plug-in hybrid Chevrolet Volt, which had been afflicted by sluggish sales and large inventories. Also, U.S. battery maker A123 Systems Inc. was adversely affected by a recall of its batteries, which frightened possible buyers of EV.

Another issue is that Fiat-Chrysler CEO Sergio Marchionne has fretted publicly that Chrysler Group will lose at least $10,000 per automobile on the planned electric Fiat 500. Moreover, Fisker Automotive has struggled in its plan to create a plug-in hybrid family sedan, and the Department of Energy has suspended the startup's federal loan for the project.

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries