CEO Carlos Ghosn blames the political tension between China and Japan for the one-year delay for Nissan to achieve a 10% market share in China. Ghosn was at the sidelines of the New York auto show when he made this statement. So instead of targeting 2016, Ghosn said that the Nissan team now has up to 2017.
Nissan is the leading Japanese automaker in China, making up from 6.5% to 7% of the market share in the world's largest auto market. Nissan had a 7.6% market share in China in the quarter that ended in June 2012, which was before the dispute arose between the two countries.
Last Wednesday, Ghosn said that as Nissan lost one year, he is allowing them one additional year to get to this target with the hopes that there will be improvements in the relationship between Japan and China.
The Chinese have been boycotting Japanese brands, including cars, because of a dispute over certain islands. Ghosn said that auto sales are “normalizing” as they have gotten back to the point they were at last year.
He asserted that Nissan’s sales in China are recovering faster than rivals like Honda and Toyota. Ghosn predicts that in 2013, U.S. industry sales will exceed15 million. This would stand for a considerable increase over the 14.5 million units recorded last year.
He emphasized that he continues to think that Nissan will be able to reach its goal of a 10% market share in the U.S. by the end of 2016. It’s currently at about 8%. According to another Nissan official, the company believes that Nissan and Infiniti sales in the U.S. in March will surpass 132,000 vehicles, compared to nearly 100,000 last February.