Nissan claims to offer the only 100% electric vehicle being mass-marketed

Article by Christian A., on January 17, 2011

Nissan Americas chairman Carlos Tavares wants to make one thing clear: Nissan North America is the only automaker that is mass-marketing a 100% electric vehicle.

In response to the comparison between electric vehicles and plug-in hybrid vehicles, Nissan's top U.S. executive said at the 2011 Automotive News World Congress that some of Detroit's automakers are “muddling” communications by calling hybrids “electric.”

This appears to be pointing a finger at its biggest rival General Motors Co. and its new plug-in hybrid, the Chevrolet Volt.

Tavares said that all carmakers are seeking to improve fuel efficiency, lower emissions, reduce ownership cost and achieve sustainable mobility.

He wanted to emphasize that only Nissan offers zero emission today. In front of an audience that includes GM CEO Daniel Akerson, Tavares said that he can understand why some companies claim that they offer an electric vehicle.

He said that it’s a “pure marketing message” as consumers just want to know more about it. [via autonews - sub. required]

Topics: nissan, electric car

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries