Nissan Americas chairman Carlos Tavares wants to make one thing clear: Nissan North America is the only automaker that is mass-marketing a 100% electric vehicle.
In response to the comparison between electric vehicles and plug-in hybrid vehicles, Nissan's top U.S. executive said at the 2011 Automotive News World Congress that some of Detroit's automakers are “muddling” communications by calling hybrids “electric.”
This appears to be pointing a finger at its biggest rival General Motors Co. and its new plug-in hybrid, the Chevrolet Volt.
Tavares said that all carmakers are seeking to improve fuel efficiency, lower emissions, reduce ownership cost and achieve sustainable mobility.
He wanted to emphasize that only Nissan offers zero emission today. In front of an audience that includes GM CEO Daniel Akerson, Tavares said that he can understand why some companies claim that they offer an electric vehicle.
He said that it’s a “pure marketing message” as consumers just want to know more about it. [via autonews - sub. required]