Nissan continuing its strategy to conquest sales with new Juke

Article by Christian A., on August 29, 2010

Nissan's new Juke crossover is intended to appeal to European buyers who have a liking for non-mainstream cars. This strategy started with the Qashqai, a compact hatchback/SUV crossover that has sold more than 600,000 units after having just been in the market for over three years.

For the sub-compact segment, Nissan thought about coming up with a similar concept. Thomas Ebeling, Nissan Europe's general manager for compact, medium and EV products, said that it has created a new niche for the Juke, which appeals to buyers who like the high-seat concept of a SUV but want something more original.

The design of the Juke is a direct development of Nissan's Quazana concept that was displayed at the 2009 Geneva auto show.

Ebeling said that its cantilever roofline and upswept waist are reminiscent to the Nissan GTR and 370Z silhouettes, resulting to a sporty coupe appearance. The vehicle sits on the new Renault-Nissan alliance B platform, which is longer and wider than the preceding B platform.

It also has an option for four-wheel drive. The Juke, which has a wheelbase of 2530mm and an overall length of 4135mm, only fits in the subcompact segment.

European buyers may opt for the Juke to have any of the two 1.6-liter gasoline engines with 117-hp and 190-hp, with CO2 emissions of 138 and 159g/km of CO2 respectively, as well as a110-hp, 1.5 liter diesel with CO2 emissions of 134 g/km. Nissan anticipates that about 80% of Juke buyers will be new to the brand and that about 75% of customers are younger than 30.

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries