Nissan creates team to accomplish right-car mission

Article by Anita Panait, on January 21, 2014

Nissan has assembled a team of sales managers, forecasters, planners, retailers, plant engineers and logistics managers in North America and Japan to carry out a mission embedded in the phrase "the right car at the right place at the right time." Two years after redesigning, reintroducing and repricing most of its vehicles, Nissan found out that its offerings actually are competitive in their segments, and in some cases, are leading their respective segments.

If there is one thing that is keeping Nissan from selling the right car at the right place at the right time, it is its hole-laden inventory chain, according to Fred Diaz, Nissan Division senior vice president for U.S. sales, marketing, parts and service. "We've got a huge initiative under way to get this right," Diaz says.

Diaz remarked that instead of trying to assess market needs from Nissan’s headquarters or relying on retailers to guess, the carmaker is designing a new approach to make sure it can deliver the right car at the right place at the right time.

The process will provide Nissan's sales regions more voice in production planning and easier for dealers to find cars in the plant order banks.

According to Diaz, the right-car mission is the topic of weekly meetings at Nissan headquarters in suburban Nashville, adding that the right-car team will spend the first two of 2014 touring the US sales regions to obtain input to create a new inventory system. "We're finding little holes in the product lines," said Diaz. [source: automotive news - sub. required]

Topics: nissan

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries