Nissan cuts prices for Micra supermini range to as low as £7,995

Article by Anita Panait, on October 12, 2012

Nissan has brought down the price of its Micra supermini range, giving consumers more value. At this price, it competes with the city cars. With a starting price of £7,995 for its entry-level Visia variant, the Micra supermini range boasts of value-added standard equipment like Bluetooth, an auxiliary input for MP3 players.

The Micra Visia is offered through the PCP deal for just £99 per month. The next-level variant, the Acenta, boasts of additional equipment like 15-inch alloys, air conditioning, front fog lamps and a leather steering wheel.  The Acenta model is available for a starting price of £9,995, or for just £119 per month on a PCP deal.

The third-level model of the Micra range, the Acenta Connect, has been added features like Nissan’s award-winning Connect touchscreen satnav system and Bluetooth for hands-free telephone calls and music streaming. Interested buyers could avail of the Acenta Connect for just £10,495 or for £129 per month on a PCP deal.

Next to the Acenta Connect is the ELLE, considered as the most stylish member of the Micra range. The model is a special edition model inspired and built with ELLE, the world’s leading women’s magazine. While the ELLE contains all the specs that the Acenta Connect has, it also boasts of climate control, a glass roof, painted 15-inch alloy wheels and ELLE badging as standard.

Buyers could get the ELLE for just £11,195 and for £139 per month on PCP. Topping the Micra range is the flagship Tekna, which dons additional advanced features like a glass roof, parking space measurement, rear parking sensors, automatic headlights, rain sensing wipers and climate control. Despite being a high-spec unit, the Micra Tekna is available for just £11,545 and £149 per month on PCP.

Buyers may add £199 to the price of their chosen Micra units and avail of a three-year low cost servicing and a three-year roadside assistance. The Micra range is powered by two engine options: an 80PS 1.2-litre three-cylinder petrol engine or a 98PS 1.2-litre supercharged DIG-S three-cylinder unit. These engines could be paired with either a five-speed manual or CVT automatic transmission.

Nissan shared that the new Micra is aimed at not only appealing to families that live in Shanghai but also, among many others, the urban trendsetters of Tokyo and even single people in Paris who are known for their sophistication. In terms of design, the main characteristic of the Micra is the profile, specifically the arched side-window graphic. In addition to honoring its roots, this feature has been well-received in both Japan and Europe. As such, the brand made sure to keep this feature in the latest version and even highlighted it by having a spoiler placed in the rear and incorporated with the roof.

Explaining why this is so, Nissan Design Director Koji Nagano says that since the objective was to target a wide range of customers around the world, it needed to be able to meet a number of needs all under a single package. That was the first challenge, he adds, with the second being that the quality for both the exterior and interior had to be the top of the class. He continues by saying that coming out with a compact car does not mean that customers are okay with it having a low quality.

Director Nagano says further that the brand knew that its customers will always expect to have the very best. This meant an increase in the level of quality. With this, he continues, Nissan was able to meet its third objective which was to have a compact car that had its very own design style.

Further, it is important to note that many of those other models originally in the same class as the Micra from 15 years back have increased in size and thus become part of the higher sub-segment. This is not true for the Micra which continues the tradition of being a city car and is the same size as that of the previous model. For a compact city car marketed to be driven in the streets of Europe, this is a truly wonderful decision. In terms of actual dimensions, the new Micra is a bit longer and wider compared to the outgoing model. The height though was lowered a bit. According to Nissan, sales of the Micra are expected to open in at least 160 countries.

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