Nissan Division earned its 13th straight record sales month in October – 15 percent to 94,072 vehicles -- thanks to surging demand for the Sentra, Versa and Rogue. Nissan sold 56 percent more Sentra in the month to 13,129 units as well as 29 percent more Versa to 11,097 units. Nissan also sold 14 percent more Rogue to 14,685 units as well as 29 percent more Leaf to 2,589 units.
The Sentra, Rogue and the Leaf all posted record October sales. AFred Diaz, senior vice president for Nissan U.S. sales, marketing and operations, the strong results were thanks to higher consumer confidence partly boosted by falling gasoline prices.
“The market is hitting hard now,” Diaz remarked, noting that there has been a lot of pent-up demand needed to be catered to. He also noted while the market is delivering at the volume it is, carmakers still need to have the right products on hand when customers need it.
Diaz added that consumers arriving dealerships now have better household finances, which means they have an easier time getting financed. Infiniti posted a 1-percent drop in sales last month, despite seeing better figures for the Q50 sedan (+16 percent to 2,964) and QX60 crossover.
Combined, Nissan and Infiniti logged 13-percent more sales in October 2014 to 103,117 cars and trucks.