Nissan fleet sales rose 69 percent in October

Article by Christian Andrei, on November 9, 2011

The fleet sales of Nissan rose 69 percent in October to 13,200 units from 7,900 units sold during the same month last year, making Nissan North America the only major carmaker that utilized fleet sales to enhance its U.S. volume last month. Its retail volume increased only 12 percent. However, fleet pushed the total sales gain to 18 percent, greater than the industry sales gain of 8 percent.

Fleet continues to be a modest 16 percent of Nissan's sales mix in October, an increase from 11 percent a year ago. Meanwhile, other major players reduced their fleet mix.

Fleet unit volume was flat or fell at carmakers Hyundai-Kia, Toyota Motor Sales U.S.A., Chrysler Group and General Motors. At Ford Motor Co., fleet sales increased 1 percent, but its 8 percent retail gain slashed its overall reliance on fleet.

At Chrysler, GM, Hyundai-Kia and Toyota, fleet mix has been reduced so far this year. Ford's fleet sales are up 12 percent, close to its retail gain of 11 percent.

However, Nissan has improved its 10-month fleet sales by 29 percent to 121,900 units, much greater than its retail growth of 13 percent. The Big 7's fleet sales combined were flat in October at around 150,000 units.

American Honda is the only company in the Big 7 that does not have a central fleet office. The company's fleet activity made by individual dealers is presumed to be 2 percent of total sales.

Topics: nissan, sales

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