Nissan handed over Golden GT-R to brand ambassador Usain Bolt

Article by Anita Panait, on May 7, 2013

Olympic gold medalist Usain Bolt received on May 5, 2013 a special Nissan GT-R finished in gold paint as part of the carmaker’s appreciation for his contributions as a Nissan brand ambassador for GT-R. The “world's fastest man" has been promoting the carmaker’s brand awareness in connection to the Nissan Global Brand Campaign that was launched in April 2012.

A similar model, a “Bolt Gold” GT-R was made as the top prize in an online global charity auction held in late 2012, the proceeds of which, went to the Usain Bolt Foundation.

The special Gold GT-R that Nissan presented to Bolt is based on a 2014 Nissan GT-R. The carmaker customized the Gold GT-R to suit Bolt's driving style, based on the data the carmaker’s engineers recorded during the Olympian’s test drive of the GT-R line-up in October 2012.

The Gold GT-R features an audacious white interior, a BOSE audio system and 10-spoke RAYS aluminum-alloy forged wheels. The Gold GT-R's distinct hyper-titanium color-coated wheels further bring more elegance to the car’s dynamic exterior that is highlighted by an exclusive "Spec Bolt" emblem. Bolt himself picked the visual specs of the car, including exterior color, interior color and wheels.

The handover event occurred at Bolt's home training facility in Jamaica. Jose Román, vice president of Nissan Latin America and the Caribbean, attended on behalf of Nissan and handed the keys to the Gold GT-R to Bolt. The charity auction winner will receive his own Gold Nissan GT-R before summer 2013, making him and Bolt the only persons in the world owning such bespoke racing cars.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries