Nissan handed over Golden GT-R to brand ambassador Usain Bolt

Article by Anita Panait, on May 7, 2013

Olympic gold medalist Usain Bolt received on May 5, 2013 a special Nissan GT-R finished in gold paint as part of the carmaker’s appreciation for his contributions as a Nissan brand ambassador for GT-R. The “world's fastest man" has been promoting the carmaker’s brand awareness in connection to the Nissan Global Brand Campaign that was launched in April 2012.

A similar model, a “Bolt Gold” GT-R was made as the top prize in an online global charity auction held in late 2012, the proceeds of which, went to the Usain Bolt Foundation.

The special Gold GT-R that Nissan presented to Bolt is based on a 2014 Nissan GT-R. The carmaker customized the Gold GT-R to suit Bolt's driving style, based on the data the carmaker’s engineers recorded during the Olympian’s test drive of the GT-R line-up in October 2012.

The Gold GT-R features an audacious white interior, a BOSE audio system and 10-spoke RAYS aluminum-alloy forged wheels. The Gold GT-R's distinct hyper-titanium color-coated wheels further bring more elegance to the car’s dynamic exterior that is highlighted by an exclusive "Spec Bolt" emblem. Bolt himself picked the visual specs of the car, including exterior color, interior color and wheels.

The handover event occurred at Bolt's home training facility in Jamaica. Jose Román, vice president of Nissan Latin America and the Caribbean, attended on behalf of Nissan and handed the keys to the Gold GT-R to Bolt. The charity auction winner will receive his own Gold Nissan GT-R before summer 2013, making him and Bolt the only persons in the world owning such bespoke racing cars.

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