Nissan has sold over 3,700 Juke Nismos in Europe, Japan and the United States during the period between its January launch and end of July. The Juke Nismo crossover is developed as a global model and was the first of a new sporty lineup of Nissan vehicles targeted towards bringing excitement to customers.
Another Nismo than making global impact is the Z Nismo, which was earlier marketed as the Fairlady Z Version Nismo in Japan and 370Z Nismo in the US. Recently introduced to the European market, Z Nismo now accounts for 15 to 30 percent of Nissan Z model sales, depending on market.
Nissan is also hoping that third model in the Nismo lineup, the March Nismo, will be as successful as the Juke Nismo and the Z Nismo. Nissan announced the March Nismo in June, with first set of deliveries set on December. In fact, the carmaker has already received several orders for the March Nismo.
Shoichi Miyatani, NISMO Business Office head of Nissan Motor Co., Ltd and President of Nissan Motorsports International Co., Ltd., said that they are delighted to see their Nismo models being "well perceived by the markets. Miyatani said that this encouraged them to bring more Nismo models into the markets that will "provide additional thrills and excitement to customer’s lives."
Nissan has been introducing more Nismo models at a pace of at least one model every year during the Nissan Power88 period. The new models will include the Nissan the GT-R. Nissan is currently developing the GT-R NISMO in Japan, with an eye to launch it for sale in 2014.
Hiroshi Tamura, Nissan GT-R and NISMO Chief Product Specialist, remarked that the Nissan GT-R Nismo is "the GT-R with which we pursue pure performance." He added that the Nismo version of Nissan's flagship is "for people who search for true performance with pure motorsports flavor."