Nissan hopes that its new Juke crossover will match the success of Qashqai

Article by Christian Andrei, on August 29, 2010

Nissan Motor Co. aims for its new Juke crossover to at the very least, match the success enjoyed in Europe by its top-selling Qashqai. The Juke will premiere at the Geneva Motor Show next month and will be launched in Europe at the end of September.

Nissan Design Europe in London created the car with intent to merge the ruggedness of an SUV with the looks and lines of a sports car.

Pierre Loing, Nissan Europe vice president of product planning, described the Juke to be roomy yet compact, robust yet dynamic and practical yet playful.

Loing said that these seemingly contradictory qualities come together in the Juke. Nissan's factories in Oppama, Japan, and in Sunderland, northeast England, will create the Juke.

Incidentally, the Qashqai is made in Sunderland, where a third shift had been added to cope with demand for the crossover. Nissan also sells the Murano crossover Europe. Nissan switched to selling crossovers because it didn't have much success marketing its sedans in Europe.

So far, Nissan was able to boost sales in a weak European market by 9% to 366,711 units last year, according to European automakers association, ACEA.

The topseller last year, the Qashqai, had a 25.4% rise in sales to 181,711 units, according to JATO Dynamics. The Juke will go on sale in Japan in the summer and North America in the autumn

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