Nissan is #49 on Interbrand’s top global brands for 2015, fastest climber among auto brands

Article by Christian Andrei, on October 19, 2015

Interbrand, a brand consultancy firm, released today its Best Global Brands Study naming Nissan as one of 2015’s most valuable brands. According to Interbrand, Nissan is now ranked at 49, an improvement from #56 in 2014.

Nissan had entered this list back in 2011 at #90, when it had a $3.819 billion brand valuation. According to Interbrand, Nissan continues to be the fastest-rising automotive brand.

According to Nissan corporate vice president Roel de Vries, the company’s rise from 90 just five years ago to 49 today shows that it is currently making the right choices especially when it comes to engaging their customers while remaining “authentic.” Mr. de Vries is also Nissan’s global head of Marketing and Brand Strategy.

Growing a brand that is both exciting and innovative has always been an important part of the company’s success, declares de Vries. The study shows that Nissan’s many strengths include the way it engages with the millennials, its varied customization offering, and effective sponsorship opportunities.

This is also why the study named Nissan as a "Top Riser." Nissan’s brand is currently valued at $9.082 billion, which is a 19% increase over its $7.6 estimated value in 2014.

Interbrand also commended Nissan on its strategy to reach younger audiences like its 2015 UEFA Champions League activation and of course, its sponsorship of NBC's "The Voice."

The study also highlighted the brand’s wide range of personalization and customization options like the U.S. JUKE Color Studio. The global study also made note of the company’s innovative ownership schemes, specifically for the LEAF buyers in Europe, and stated that it was a very relevant way of connecting with many consumers today.

The Best Global Brands study is an annual report conducted by Interbrand on the most valuable brands in the world. Interbrand’s assessment includes how the company manages the brand and ongoing investment as a business asset.

It also includes the financial performance, how strong the brand is, and the role of the brand when it comes to making purchase decisions. Headquartered in Yokohama, Japan, Nissan Motor Co., Ltd., is currently the second-largest automotive company in Japan.

It is part of the Renault-Nissan Alliance and has more than 247,500 employees across the globe. For fiscal year 2014, Nissan sold an estimated 5.32 million vehicles resulting in revenue of 11.38 trillion yen ($103.6 billion).

Nissan’s wide range includes more than 60 models under the Datsun, Infiniti, and Nissan brands. Nissan is currently the world leader in zero-emission mobility, mainly due to the sales of its LEAF which is the best-selling electric vehicle and which was the first pure EV to be mass marketed.

Press Release

Nissan fastest rising automotive brand

Nissan has been named one of the world's most valuable brands for 2015, according to Interbrand, the world-leading brand consultancy. In the Best Global Brands Study, released today by Interbrand, Nissan ranked 49, up from 56 in 2014 and 90 with a brand valuation of $3.819B from the company's inaugural appearance on the list in 2011. Nissan is the fastest-rising automotive brand in this year's study.

"Nissan's rapid ascent in five short years from place 90 to now 49 shows we're playing in the right spaces and engaging with consumers while always remaining authentic", said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. "Growing a global brand that's exciting and innovative is an integral part of our company's success."

The study cited the strength of Nissan's engagement with Millennials, effective sponsorship opportunities and customization offerings among the drivers of the company's brand health and again named them a "Top Riser." The value of the Nissan brand was estimated at $9.082 billion, an increase by 19% from last year's estimated value of more than $7.6 billion.

The study also applauded Nissan tapping into sponsorship opportunities to reach younger audiences, including the UEFA Champions League activation in 2015 and NBC's "The Voice." It also highlighted the company's customization and personalization of products, citing the new US Juke Color Studio and innovative new ownership schemes for LEAF buyers in Europe as relevant ways to connect with today's consumer.

The Best Global Brands study is Interbrand's annual report on the world's most valuable brands. Interbrand's method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.

Topics: nissan

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