Nissan Invitation promises to take on the Ford Fiesta, other subcompact models

Article by Christian A., on March 9, 2012

Nissan will present a production version of the Invitation Concept that is meant to rival subcompact models like the Ford Fiesta. Paul Willcox, Nissan Europe's head of sales and marketing, said that the production car is very similar to the concept seen at the Geneva auto show. It’s expected to go up against the Ford Fiesta and similar models.

Willcox said that the Invitation is a preview of a new Nissan model that will be sold together with the slightly smaller Micra subcompact. After the concept was unveiled last Tuesday at the Geneva show, Willcox told Automotive News Europe that the company already has the Micra in this segment but it is preferred by more conservative buyers.

Meanwhile, the Invitation is positioned at the upper end of the segment. Nissan said that the production version comes with enhanced fuel economy and has a low CO2 emissions figure of less than 100 grams per kilometer due to its aerodynamic design, lightweight construction and advanced engine technology. It also comes with Nissan’s Around View Monitor that offers the driver a 360-degree view of the vehicle from the outside to assist in parking.

Nissan said that this would be the first for this segment. Production will start in mid-2013 for this car at its Sunderland plant located in northeast England at an initial rate of 100,000 units annually.

In 2011, Nissan produced a record-breaking 480,485 units at the plant, which makes the Qashqai and Juke crossovers and Note small minivan. Willcox said that a critical factor in Nissan's sales success was that around 80% of the models it sells in Europe are built in the continent.

Nissan has disclosed the first details of its new hatchback concept, which gives you a preview of the carmaker’s next generation compact car. This new hatchback will be a mainstream B-segment contender and will be on sale alongside the Nissan Micra city car and the innovative JUKE B-segment crossover.

The dynamic concept is called Invitation and will be showcasing the excitement and innovation that Nissan has promised for the new model. The Invitation is expected to be launched starting 2013 in Europe.

Nissan Invitation carries an energetic design, bringing innovation, excitement, and fresh style to the mainstream market. Its silhouette boasts a clean fluidity that hints at the car’s dynamic potential as well as delivers class-leading aerodynamics and enhanced efficiency.

Moreover, the car’s side is dominated by a character line called the 'Squash Line,' which lends a powerful dynamism to the profile with its distinctive sculpted design and which gives the car a confident stance.

Meanwhile, a refreshingly open cabin inside the car combines modernity, practicality, and an impressive level of quality, especially with purposeful technology features.

According to François Bancon, the Deputy Division General Manager for Product Strategy & Product Planning Division, the name they gave to this new compact car concept is self-explanatory as its key benefit is to be inviting. The concept draws in attention, thanks to the sensuous design of its exterior and its comfortable and generous interior space, all cleverly packaged within compact dimensions, he adds. It is the carmaker’s ‘Invitation to customers in the hatchback segment."

Topics: nissan, ford fiesta

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