Nissan will be the exclusive automotive partner for the launch of Apple's iTunes Radio, the Japanese carmaker has announced. The upcoming 2014 Nissan Rogue, the all-new 2014 Nissan Versa Note and the Nissan LEAF electric vehicle will be among the first Nissan vehicles to feature iTunes Radio.
Jon Brancheau, vice president for Marketing at Nissan North America, Inc., remarked that the iTunes Radio is an integral part of their new vehicle launches and 'big moments,' “riding the wave of interest” and usage of the new service to maximize exposure of its new models. He disclosed that Nissan is also adding iAd on iTunes Radio as a “critical platform” in support of ongoing campaigns.
He remarked that iTunes Radio is “a great way for Nissan to reach the right audiences in the right markets." The marketing campaign for the all-new 2014 Nissan Rogue will have a theme dubbed "Make the Ordinary Extraordinary," designed to drive reservations for compact sports utility vehicle, which will be rolled out to dealers nationwide in November.
Rogue's presence on iTunes Radio is a major part of the marketing effort. Brancheau remarked that Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers' interests. [source: Nissan]