Nissan is returning to late-night TV with 2014 Versa Note ads

Article by Anita Panait, on July 18, 2013

Nissan has been absent from late-night TV for over six years, and it is set to make a comeback with the launch of the new Versa Note. Nissan North America launched the new Versa Note this month, but is targeting a different set of buyers than the usual costumers for the Versa. Julie Lynch, Nissan's senior marketing manager for the model, said the carmaker is aiming the Versa Note towards more affluent entry-level buyers who have a penchant for outdoor activity.

While the Versa is targeting entry-level buyers in their 20s, the Versa Note is aiming for entry-level buyers in their early 30s. Likewise, the Versa Note is targeting couples, but not necessarily married ones, especially those with kids.

Lynch said the carmaker wants to pitch the Note at active-lifestyle consumers who are not limited by family obligations, especially those who demand for enough cargo room for carrying their camping gear, sports equipment, gardening supplies or music equipment.

According to the model’s brand manager, their target customer is different than their current customer, noting that “a space out there” that carmakers are not going after.

Nissan is aiming to get into a new advertising territory when it launches the national marketing for the Versa Note in September. Lynch said that before brand managers see the TV market as not worth their while, that has since changed.

Late-night TV has a growing viewership, especially after the recent publicity over the changes in late-night show hosts. This also led to the increased value of late-hour TV spots.

Lynch said that it is now a “great time to capitalize on the growing viewership." Marketers plan to promote the $14,780-hatchback heavily on late-night TV. Lynch quipped that the late-night strategy will help broaden their reach and appeal to their target customers.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries