Nissan kicks off a year-long marketing blitz for its Leaf EV

Article by Christian A., on August 27, 2010

Bursting with excitement about electric vehicles, Nissan has started on a yearlong marketing blitz for its five-passenger Leaf by gathering a group of environmentalists, government regulators and media to talk about the future of electric cars.

CEO Carlos Ghosn addressed the crowd at the parking lot of Dodger Stadium, claiming that Nissan will reap the rewards for breaking grounds on the mass production of electric vehicles. He predicts that sales of electric vehicles will quickly catch on with consumers.

Nissan is boasting how the Leaf is designed to have an all-electric range of 100 miles. President Barack Obama's goal was to see 1 million electric vehicles on US roads by 2015 but Ghosn believes the response will be greater and there will be "much more" than what Obama set.

Ghosn asserted that with mass-market sales, battery technology will advance, attracting more sales and reducing vehicle costs.

Ghosn said that when that time comes, the purchase cost of the hatchback Leaf will be within "1 or 2 percent" of the cost of competing non-electric cars.

Details on the dealership transactions for the Leaf are still being worked out. Talks are ongoing to determine whether customers will purchase its battery as part of the sticker price or whether they will lease it separately for a monthly fee.

Ghosn prefers to lease the battery because it would allow customers to upgrade their batteries during the life of the car.

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries