Nissan launches smartwatch for drivers of Nismo cars

Article by Anita Panait, on September 14, 2013

Nissan will be the first carmaker to create a smartwatch designed especially for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will allow a driver to connect to the car, providing real-time biometric data. Nissan has unveiled the Nissan Nismo Concept Watch ahead of its debut at the Frankfurt Motor Show.

The Nissan Nismo Concept Watch is seen as the carmaker’s first venture into wearable technology, typifying its ‘fan first' approach to performance. The Nissan Nismo Watch enables drivers to monitor their vehicle’s efficiency with average speed and fuel consumption readings.

It also enables drivers to access vehicle telematics and performance data while on track and capture biometric data through a heart rate monitor. The Nissan Nismo Watch likewise enables drivers to connect to the car using a smartphone app via Bluetooth Low Energy as well as receive tailored car messages from Nissan.

Gareth Dunsmore, Marketing Communications General Manager for Nissan in Europe, remarked that wearable technology is “fast becoming the next big thing” and they want to take advantage of the Concept Watch to make the Nismo Brand more accessible.

He remarked that on track, Nissan employs the latest biometric training technologies to enhance the performance of their Nissan Nismo Athletes – the same technology the carmaker intends to bring to their fans to “enhance their driving experience and Nismo ownership."

Nissan launched earlier this year the Nismo Lab, a bespoke, mobile laboratory that features the latest biometric training tools like brainwave technology and JukeRide. Nismo's vision is to make these technologies available to athletes from other disciplines and to Nissan owners via future wearable technology.

Dunsmore concluded: "We have brought the Nismo experience to life in every aspect of the watch, including its packaging, which will be made using tyres and rubber from the racetrack. As Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo's heritage in racing into this futuristic innovation." [source: Nissan]

Topics: nissan, watch, nismo

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