Nissan launches unique marketing gimmick for NV200 taxi cab model

Article by Anita Panait, on April 9, 2012

Nissan’s vehicle especially designed to ferry passengers as the everyday taxi cab is getting a special marketing treatment from the Japanese automaker. Nissan hopes to sell around 4,000 converted Nissan NV200 commercial van every year, and the company is creating waves for the taxi-intended vehicle about 18 months before its scheduled roll-out.

 The marketing campaign for the converted Nissan NV200 commercial van includes having it displayed in billboards around the New York Auto Show; and giving it an all-important space on Nissan’s stand at the show. Not only that, models had given out prepaid credit cards to New Yorkers that would allow them to get a free cab ride in the city.

As to why Nissan chose New York as the launching platform for the marketing of the NV200, chief executive Carlos Ghosn said the city is home to millions of residents and tourists who ride taxis everyday, thus the so-called "Taxi of Tomorrow" will serve as a rolling advertisement that will flaunt Nissan as a technology innovator.

The NV200 features a number of innovations not commonly found in other cabs like interiors created from anti-bacterial materials that neutralize odors and germs; large roof skylights that allow passengers to gaze at the city skyline while in traffic; rear-seat reading lights; and plug-in jacks for recharging cell phones.

The NV200 also features separate passenger air conditioner controls; a driver-to-passenger intercom system; as well as an embedded radio-transmission feature that allows hearing-impaired passengers to hear the driver.

The NV200 will be a battery-powered electric taxi. Ghosn remarked that electric vehicles will soon comprise the majority of taxis. One reason he pointed out for its appeal is that it is quieter. Ghosn said that New York is only the beginning for the NV200 and the company has already received queries for the taxi-intended van from around the world, including from cities in China, India and United Kingdom.

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