Nissan launches unique marketing gimmick for NV200 taxi cab model

Article by Anita Panait, on April 9, 2012

Nissan’s vehicle especially designed to ferry passengers as the everyday taxi cab is getting a special marketing treatment from the Japanese automaker. Nissan hopes to sell around 4,000 converted Nissan NV200 commercial van every year, and the company is creating waves for the taxi-intended vehicle about 18 months before its scheduled roll-out.

 The marketing campaign for the converted Nissan NV200 commercial van includes having it displayed in billboards around the New York Auto Show; and giving it an all-important space on Nissan’s stand at the show. Not only that, models had given out prepaid credit cards to New Yorkers that would allow them to get a free cab ride in the city.

As to why Nissan chose New York as the launching platform for the marketing of the NV200, chief executive Carlos Ghosn said the city is home to millions of residents and tourists who ride taxis everyday, thus the so-called "Taxi of Tomorrow" will serve as a rolling advertisement that will flaunt Nissan as a technology innovator.

The NV200 features a number of innovations not commonly found in other cabs like interiors created from anti-bacterial materials that neutralize odors and germs; large roof skylights that allow passengers to gaze at the city skyline while in traffic; rear-seat reading lights; and plug-in jacks for recharging cell phones.

The NV200 also features separate passenger air conditioner controls; a driver-to-passenger intercom system; as well as an embedded radio-transmission feature that allows hearing-impaired passengers to hear the driver.

The NV200 will be a battery-powered electric taxi. Ghosn remarked that electric vehicles will soon comprise the majority of taxis. One reason he pointed out for its appeal is that it is quieter. Ghosn said that New York is only the beginning for the NV200 and the company has already received queries for the taxi-intended van from around the world, including from cities in China, India and United Kingdom.

If you liked the article, share on:

Pin It

Comments

Recommended

The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries