Nissan launching new incentives to improve its sales

Article by Christian A., on February 26, 2011

Nissan Division is combining zero percent financing, factory cash, a six-week dealer stair-step program and an aggressive lease-loyalty program to boost vehicle sales as it closes its fiscal year. Dealers were to begin offering an extra $500 Presidents Day weekend incentive on most 2010 and 2011 models.

A Nissan North America spokeswoman said that's on top of existing incentives, like $1,750 on Rogue crossovers in its annual Nissan Now year-end sales event that is in progress.

The 0 percent financing will be offered on the most popular models and will extend beyond the Feb. 21, 2011 end of the Presidents Day sale.

Nissan also has been offering an aggressive lease-loyalty "pull-ahead" program, in which that program forgives up to three months of lease payments and provides additional cash to move lease customers into new leases.

In certain cases, the net effect is to put lease customers into a new lease with little or no down payment.

The stair-step program begins in February 2011 and runs through March 2011 and dealers get factory cash if they hit sales targets.

Stair-step sales campaigns have been controversial among some retailers since they tend to result in eager deal-making and price-shaving as retailers try to meet their targets. Don Forman, owner of United Nissan in Las Vegas said, "This is traditionally a big time of year for us, and they've given us some great tools. [via autonews - sub. required]

Topics: nissan, incentives

If you liked the article, share on:

Comments

Recommended

We first heard of the fifth generation SEAT Ibiza earlier this year, and last week, the company finally revealed the all-new Ibiza at the international launch in Barcelona. The new...
by - May 22, 2017
The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Amid reports that major rival Volkswagen would cease producing 2016 and 2017 model year diesel cars following the wake of the "Dieselgate" scandal, it’s believed that Chevrolet sees its opportunity...
by - May 22, 2017
Honda recently whips out a new feature for the S660 Bruno Leather Edition. Any guesses? Well, it’s going to be an iPhone app that goes by the name Rev Beat....
by - May 22, 2017
And so it goes, Ford is not at all closing its doors to an all-electric F-150 pickup. The American manufacturer initially laid out its plans for an F-150 hybrid earlier...
by - May 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries