Nissan launching new incentives to improve its sales

Article by Christian Andrei, on February 26, 2011

Nissan Division is combining zero percent financing, factory cash, a six-week dealer stair-step program and an aggressive lease-loyalty program to boost vehicle sales as it closes its fiscal year. Dealers were to begin offering an extra $500 Presidents Day weekend incentive on most 2010 and 2011 models.

A Nissan North America spokeswoman said that's on top of existing incentives, like $1,750 on Rogue crossovers in its annual Nissan Now year-end sales event that is in progress.

The 0 percent financing will be offered on the most popular models and will extend beyond the Feb. 21, 2011 end of the Presidents Day sale.

Nissan also has been offering an aggressive lease-loyalty "pull-ahead" program, in which that program forgives up to three months of lease payments and provides additional cash to move lease customers into new leases.

In certain cases, the net effect is to put lease customers into a new lease with little or no down payment.

The stair-step program begins in February 2011 and runs through March 2011 and dealers get factory cash if they hit sales targets.

Stair-step sales campaigns have been controversial among some retailers since they tend to result in eager deal-making and price-shaving as retailers try to meet their targets. Don Forman, owner of United Nissan in Las Vegas said, "This is traditionally a big time of year for us, and they've given us some great tools. [via autonews - sub. required]

Topics: nissan, incentives

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