The Nissan Leaf has proven to be popular in the West Coast, and now is gaining a good ground in the east. According to Nissan, it Leaf electric vehicle has gained ground in recent months in Virginia, Georgia and Washington, D.C., as well as in St. Louis, Missouri. Brendan Jones, director of electric vehicle infrastructure strategy for Nissan North America, Georgia's aggressive push to create a positive "EV lifestyle equation" is paying dividends in Atlanta.
He noted that a number of deal sweeteners for potential Leaf customer are creating constructive sales environment. Jones cited as an instance Georgia's tax credit for zero-emissions vehicles of up to $5,000. Georgia also set aside tolls for Leaf drivers in high occupancy vehicle lanes and some high occupancy lanes.
Nissan is getting thrilled on Leaf's improving prospects on the area, but has to do more than just sell the EV. Nissan also has to build loyalty by creating a convenient driving experience for Leaf owners.
Nissan sold 9,839 Leafs in the first half of 2013, reflecting a 213-percent increase over the same period in 2012. Nissan is also nearing 30,000 sales in the US since it launched the Leaf in the market in 2010.
Nissan intends to keep this sales pace by enhancing public charging infrastructure for the Leaf, which would help lessen range concerns among potential buyers still wavering to jump onto the EV bandwagon.
Additional public charging infrastructure could also provide a good reason for current Leaf drivers to make another product purchase in the future. Nissan has partnered with NRG Energy Services to install 40 DC fast charging units in Washington.