Nissan is partnering with Electronic Arts, to integrate the Nissan Leaf into the latest edition of the city-building strategy game, SimCity. This will allow players to create electric vehicle-friendly cities by driving Nissan Leaf and installing up to five Nissan-branded charging stations across their cities free of charge.
Currently, the Nissan Leaf is the only electric vehicle available in the game. As a reward for developing charging infrastructure for EVs, buildings will experience a one-time wave of "happiness," a key incentive mechanism in SimCity.
Once the charging stations are installed, Leaf vehicles will start roaming the city, and players will be able to see the "EV smiles" on their Sims’ faces as cruise around the place – just like those in faces of real-life Leaf drivers. Players can visit Nissan’s online calculator to see how Leaf "happiness" translates in real life savings through the carmaker’s Web site.
SimCity made its debut in 1989 and has been one of the most popular strategy games. SimCity made its return to PC in March 2013, and EA has since sold over 1.3 million copies of the game.
The SimCity community is expected to grow further when the game debuts on the Mac in June 2013. The new SimCity features intelligent simulation of everything in the game -- from all of the Sims in a city to every kilowatt of power in a region of cities. Through SimCity experience, players can create the cities of their imaginations.