Nissan Leaf orders already exceeding production capacity, report says

Article by Christian Andrei, on August 27, 2010

In order to meet the demand, Nissan will boost the production capacity for its new electric car, the Leaf. To date, CEO Carlos Ghosn said that more than 13,000 orders have been received in the US (8,500 orders) and Japan (4,700 orders).

Some changes would have to be made since at this rate, Nissan could only produce fewer than 12,000 of the cars by next March.

Delivery will begin in December. 2010 is expected to a volatile year but Ghosn is confident about Nissan's future as demand goes up in markets such as China, where sales increased by 60% so far this year.

Ghosn, who heads Renault as well, added that consumers are becoming more agreeable to the idea of electric cars. He expects that profit abroad will increase as the yen is anticipated to weaken.

In an interview at corporate headquarters, Ghosn said that Nissan sees a "big" potential for profit in the midterm.

He shared that the company sees that interest in zero-emission cars is very high, and that means that it doesn't have to intensify its marketing efforts.

Nissan intends to use the Leaf to take the lead in the growing electric vehicle market. For the first model year, Nissan aims to produce and sell 50,000 cars globally.

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