Nissan logs 10% US sales hike in January to 81,472 units

Article by Christian Andrei, on February 4, 2014

Nissan Division posted a 10-percent climb in sales in the United States in January 2014 to 81,472 cars and light trucks, despite the chilling weather that has affected the overall deliveries in the country during the month. Nissan Division logged a new record for January volume thanks to the new-generation Rogue crossover, allowing it to narrowly beat Honda Division, which sold 80,808 light vehicles for the month.

Nissan posted a 55-percent surge in US sales of the Rogue to 13,831 units, which according to Fred Diaz, Nissan Division senior vice president for U.S. sales, marketing, parts and service, were "purely the 2014 Rogue." Nissan is planning to supplement Rogue sales in 2014 by marketing the previous-generation model at a lower price under the name Rogue Select, which won't be in the market for another two months.

"The weather was bad, but the dealers were resilient," Diaz remarked, noting that Nissan’s "product continues to resonate well.” He said that Nissan’s US dealers are getting a good inventory of Rogue while its plant is right on schedule with Rogue production. Frigid winter failed to hinder Nissan retailers from delivering record January sales for the Juke and the Leaf.

Likewise, Nissan logged an 88-percent surge in sales of its mid-sized Frontier pickup to 4,931 units, thanks to the availability of four-cylinder engines. Diaz noted that Nissan is posting gains despite a cut in incentive spend between Dec. 13 and Jan. 14.

"Our incentive spend went down by $571 [per unit]. The industry average went down by $309. But our average net transaction price went up by $95." On the other hand, Nissan’s Infiniti luxury brand posted a 26-percent rise in US sales in January to 8,998 light vehicles. It sold 2,949 Q50 sedans in January.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries