Nissan logs 10% US sales hike in January to 81,472 units

Article by Christian Andrei, on February 4, 2014

Nissan Division posted a 10-percent climb in sales in the United States in January 2014 to 81,472 cars and light trucks, despite the chilling weather that has affected the overall deliveries in the country during the month. Nissan Division logged a new record for January volume thanks to the new-generation Rogue crossover, allowing it to narrowly beat Honda Division, which sold 80,808 light vehicles for the month.

Nissan posted a 55-percent surge in US sales of the Rogue to 13,831 units, which according to Fred Diaz, Nissan Division senior vice president for U.S. sales, marketing, parts and service, were "purely the 2014 Rogue." Nissan is planning to supplement Rogue sales in 2014 by marketing the previous-generation model at a lower price under the name Rogue Select, which won't be in the market for another two months.

"The weather was bad, but the dealers were resilient," Diaz remarked, noting that Nissan’s "product continues to resonate well.” He said that Nissan’s US dealers are getting a good inventory of Rogue while its plant is right on schedule with Rogue production. Frigid winter failed to hinder Nissan retailers from delivering record January sales for the Juke and the Leaf.

Likewise, Nissan logged an 88-percent surge in sales of its mid-sized Frontier pickup to 4,931 units, thanks to the availability of four-cylinder engines. Diaz noted that Nissan is posting gains despite a cut in incentive spend between Dec. 13 and Jan. 14.

"Our incentive spend went down by $571 [per unit]. The industry average went down by $309. But our average net transaction price went up by $95." On the other hand, Nissan’s Infiniti luxury brand posted a 26-percent rise in US sales in January to 8,998 light vehicles. It sold 2,949 Q50 sedans in January.

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