Nissan Motor GB signs exclusive supply deal with Stanley and Dewalt

Article by Anita Panait, on July 17, 2012

Nissan Motor GB has inked an exclusive three-year deal with tool companies Stanley and DEWALT to supply 13 Nissan Navara 4x4s for their retail, trade and road show teams. Nissan Motor GB’s black 2.5dCi diesel Navara pick-ups have been customised to fit the needs of the tool brands. The Navara pickups feature fitted internal racking, secure shelving and product storage space.

They were also endowed with space for branding, demonstration tents and merchandising materials. Stanley and DEWALT are expected to use branded Navaras for a variety of experiential activities to increase their presence at trade counters, dealer days and national trade shows.

The deal is part of Stanley and DEWALT’s strategic aim to reach out to trade professionals and highlight the advantages of their products. Stanley and DEWALT’ are planning to visit several key Screwfix stores across the United Kingdom and to hold product demonstrations at B&Q and Homebase stores for trade professionals and DIY enthusiasts.

James Douglas, Corporate Sales Director at Nissan Motor GB, said the deal with Stanley and DEWALT allows the company to work with two of the best brand names in the DIY sector.

Douglas added that the partnership will help build Nissan’s strong reputation for serving the business community with its extensive range of vans and pick-ups. John Cowley, general manager at Stanley Black & Decker UK & ROI, expressed excitement about the deal, saying that they will benefit from the eye-catching branding of the Navaras, helping the tool brands create a stronger brand impression during demonstrations.

Topics: nissan

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries