After Nissan launches its initial Juke Nismo and 370Z Nismo models, the automaker will unveil several more Nismo models over several years. According to sales and marketing vice president Paul Wilcox, the company has pledged to see the Nismo become an "accessible performance brand.” He added that all Nismo models would be affordable and would appeal to a bigger audience.
The company will begin with the Juke and then it will launch more models in the future, but always with the focus on its performance credentials. To this day, Nismo has been building high-performance specials and race cars for Nissan in the Japanese market.
According to Nismo chief Shoichi Miyatani, Nissan continues to honor its commitment to producing strong models that motorsport enthusiasts would like. However, he claims that this doesn’t build a brand and that these car types are fine for the top line but then, these volumes are too low.
He wants to make Nismo accessible to buyers who are younger as well as those who are female. While diesel Nismos are still a possibility, it’s likely that Nissan will be focusing on petrol-powered models initially. The company has yet to announce which models will be subjected to the Nismo treatment. According to a source, the brand is targeting.
Modifications to the Nissan Juke’s body are not purely cosmetic. In fact, every modification has been carried out to improve a particular element affecting its aerodynamics. All of the changes it underwent were influenced by Nismo’s expertise in motorsport, specifically using lessons it learned from the engineering and styling of the GT-R race car.
Compared to the standard Juke model, the most noteworthy change is to its front, which now boasts a lower design that is also more aggressive. The base section’s familiar 5-circle shape has been exchanged with a horizontal mesh grille. This also means that the integrated fog lights were replaced by thin-strip light emitting diode or LED daytime running lights, which are placed at the new small vents’ top edge to the larger grille’s side. On two-wheel drive models, these vents are blanked, while on four-wheel drive versions, the left-hand side vent lets air into their engine bay in order to cool their oil pump, whereas the right-hand one is styled to match.
The large lower grille’s prominent upper edge features a red pinstripe that dramatically drops to curve round the car’s smaller vents then continues toward its wheel arches at the front. This distinctive cue gives the Nissan Juke Nismo’s nose a visual presence and width and, at the same time, emphasizes the car’s athletic road stance.
Above, the 3-sided surround to the car’s Nissan badge, placed at the middle of its upper grille, which is called the V-strut, now sports a darker finish. Then, to the right, a Nismo badge featuring a red O can be found, stamping the distinctive motorsport heritage of Nismo on the Juke.