Nissan predicts inland Chinese demand will offset weak coastal sales

Article by Anita Panait, on June 6, 2012

Nissan forecasts that the demand for cars in China's inland provinces will help the company compensate for its dismal sales in Chinese coastal areas. According to Kimiyasu Nakamura, the president of Dongfeng Motor Co. (Nissan's joint venture with China's Dongfeng), the soaring demand for cars in inland China is offsetting the weak demand in coastal areas.

Nakamura admitted that the company has barely seen growth in overall Chinese demand this year compared to 2011. In April, Dongfeng announced that it will produce a new model every year from its China-only Venucia brand, with annual sales target of 300,000 vehicles by 2015, with five products and 250 exclusive dealers.

Last year, carmakers only posted a 5.2 percent growth in sales in China -- considered the most sluggish since the turn of the century – after consumers spurned domestic brands following the Chinese government ditched tax incentives for small cars. Economists even expect the country’s economy to post its lowest growth since 1999. Because of the dropping sales in China, Nissan may have to slow down its expansion into overseas markets like Russia and Brazil.

Topics: nissan, china

If you liked the article, share on:

Comments

Recommended

Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries