Nissan prepares special one-off gold GT-R for Usain Bolt

Article by Christian Andrei, on October 12, 2012

A special one-off gold Nissan GT-R, which Olympic champion Usain Bolt helped develop with the company, will be auctioned on eBay later this month for charity. This will benefit the Usain Bolt Foundation (usainbolt.com/foundation/) formed by the world’s fastest man. The unique GT-R is embossed with Bolt's signature and has interior fittings with a real gold finish.

The proceeds are meant to create opportunities for children and young people in Jamaica, which is Bolt’s home.

Bolt will soon begin working with Nissan product specialists on a limited-edition run of special GT-R models, which will be offered around the world. Project details will be announced later. Bolt has helped design a special “Bolt GT-R” for his own use.

He accomplished this by going to Nissan’s proving ground near Oppama, Japan, for a week to test different GT-R models. Bolt, who has been named as Nissan’s new "Director of Excitement", said that racing is his inspiration and he aims to help make Nissan become even more exciting.

Toshiyuki Shiga, Chief Operating Officer, is pleased with Bolt's endorsement and the deepening relationship with the automaker. Beginning next month, Nissan will air TV ads dubbed "What if you could drive the future, today?" through six major international TV networks. These commercials feature the Nissan LEAF electric vehicle.

Press Release

USAIN BOLT

Usain Bolt is extending his partnership with Nissan - and the world’s fastest man has already helped produce a special one-off gold GT-R for charity.

The unique GT-R, which is embossed with Bolt's signature and features interior fittings finished in real gold, will be auctioned on eBay later this month to benefit the Usain Bolt Foundation (http://usainbolt.com/foundation/). Proceeds will help the foundation's work creating opportunities for children and young people in the Olympic Champion's home of Jamaica.

As part of Bolt's partnership with Nissan, he will start work with Nissan product specialists on a limited-edition run of special GT-R models, which will be available throughout the world. Details of this project will be announced at a later stage.

The sprinter has already been celebrating his medal horde from the 2012 London Olympics by developing a special “Bolt GT-R” for his own personal use, after spending this week testing various GT-R models at Nissan’s proving ground near Oppama, Japan. Appointed Nissan’s new "Director of Excitement", Bolt said: "Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone."

Toshiyuki Shiga, Chief Operating Officer, welcomed Bolt's endorsement and deepening ties with Nissan. "Nissan shares the spirit of excitement that captivated worldwide audiences at the Olympics. There is no-one better qualified than Usain Bolt to help us translate that spirit into great experiences," said Shiga.

Bolt is expected to contribute further to Nissan's "WHAT IF_" global brand campaign. The campaign, featuring Nissan's iconic products and breakthrough technologies in billboards at airports around the world, forms part of the company's Power 88 mid-term business plan - aimed at capturing eight per cent market share and eight per cent operating margins.

To continue building brand momentum at Nissan, TV commercials featuring the Nissan LEAF electric vehicle, called "What if you could drive the future, today?", will also be aired via six major international TV networks starting this month.

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