Nissan prepares to launch national brand fund on April 1

Article by Christian A., on February 9, 2011

Nissan Division will be launching a national brand fund on April 1 to enhance customer satisfaction with the sales experience. Nissan has an ongoing campaign to improve how customers feel about its purchase process.

Nissan has scored last in the latest Sales Satisfaction Index, which is J.D. Power and Associates’ industry barometer of consumer impressions of the dealership experience.

At the recent make meeting, Al Castignetti, Nissan Division vice president for sales and marketing, told dealers that their standing was “unacceptable” but that the new brand fund will correct the issue.

Castignetti said that the company had initiatives on SSI in the past that have “lived and died with the executive behind them.”

He said that at this point, the company is taking a fundamental new approach. The fund will make use of factory dollars to directly pay dealers who boost their performance on internal scores.

Castignetti said that some key improvement issues are simple, including cutting the time to deliver a purchased vehicle to a waiting customer and ensuring that the vehicle is clean and undamaged.

Last October, Nissan and its dealers started setting up the campaign, deciding what issues will be measured and how rewards will be paid.

Castignetti informed dealers that their improvement rewards will be paid quarterly. According to Don Forman, who owns United Nissan in Las Vegas and is the chairman of the Nissan National Dealer Advisory Board, the brand fund will help the franchise improve its performance as a whole. [via autonews - sub. required]

Topics: nissan

If you liked the article, share on:

Comments

Recommended

Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries