Nissan raises sticker price of 2014 Leaf by $180

Article by Anita Panait, on January 14, 2014

The 2014 Nissan Leaf will be just $180 more expensive than its predecessor. This means that the 2014 Leaf S will have a sticker price of $29,830; the 2014 Leaf SV model for $32,850; and the higher grade SL model for $35,870. All prices include destination but still exclude the $7,500 federal tax credit for electric vehicles.

For 2014, the Leaf’s rear-view monitor system – which had been part of an optional tech package -- will now come as a standard feature on all trim levels. Nissan has been trying to keep its retail prices low as it aims to improve the brand’s appearance on vehicle shopping search engines. In May 2013, Nissan made across-the-board price cuts to render its models more price-competitive.

The price of the Leaf was cut more dramatically at the start of 2013, mainly due to the creation of a less expensive trim package.

Monthly sales of the Leaf have been steadily increasing since Nissan launched its production at its Smyrna site in Tennessee, which is still in cautious ramp-up mode. Nissan chief executive Carlos Ghosn has said that he expects to double Leaf sales in the US.

Nissan posted a 130-percent jump in sales of the Leaf in 2013 to a record 22,610, boosted by 2,529 deliveries in December.

That figure should keep surging, Ghosn said in a CNBC interview, saying that Nissan is now on “a trend of 3,000 cars a month in the US, which is about 36,000 cars" a year. He said that the step is “moving up to 4,000 a month, which is going to be approximately 50,000."

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