Nissan reduces number of Leaf demo cars for dealers, to meet the demand

Article by Christian A., on November 23, 2010

To cope with the initial demand for the Leaf in the US, Nissan’s US dealers will receive only one demo car of this model instead of two (as they were promised). Nissan Division Vice President Al Castignetti said that this is being done to free up more cars for sales.

A total of 1,000 extra Leafs will be added to those that will go to consumers when the model starts selling next month.

Part of Nissan’s marketing scheme involved an Internet program where consumers could make a reservation for the car and make a $99 refundable deposit. Due to high demand, Nissan stopped taking reservations three months early as the sales limit for the car was already reached.

In the first year, only 20,000 Leafs will be released in the US market. Production is limited because of its Japanese assembly line and the plant that supplies the lithium-ion battery are both new. Castignetti said that the company is proceeding carefully as the battery plant boosts its own production.

At the Los Angeles Auto Show, Castignetti said that the company is being “very cautious about over-promising anything.” But he emphasized that the launch of the Leaf in December remains on schedule.

Nissan will construct another lithium-ion battery plant in Smyrna, Tenn., which is also the site of its Leaf assembly. For this plant, Nissan is investing $1.6 billion. But the products from this site are not expected to roll out until late in 2012. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries