Nissan reduces number of Leaf demo cars for dealers, to meet the demand

Article by Christian A., on November 23, 2010

To cope with the initial demand for the Leaf in the US, Nissan’s US dealers will receive only one demo car of this model instead of two (as they were promised). Nissan Division Vice President Al Castignetti said that this is being done to free up more cars for sales.

A total of 1,000 extra Leafs will be added to those that will go to consumers when the model starts selling next month.

Part of Nissan’s marketing scheme involved an Internet program where consumers could make a reservation for the car and make a $99 refundable deposit. Due to high demand, Nissan stopped taking reservations three months early as the sales limit for the car was already reached.

In the first year, only 20,000 Leafs will be released in the US market. Production is limited because of its Japanese assembly line and the plant that supplies the lithium-ion battery are both new. Castignetti said that the company is proceeding carefully as the battery plant boosts its own production.

At the Los Angeles Auto Show, Castignetti said that the company is being “very cautious about over-promising anything.” But he emphasized that the launch of the Leaf in December remains on schedule.

Nissan will construct another lithium-ion battery plant in Smyrna, Tenn., which is also the site of its Leaf assembly. For this plant, Nissan is investing $1.6 billion. But the products from this site are not expected to roll out until late in 2012. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries