Nissan North America, Inc. (NNA) sold 27.7-percent more vehicles in the United States in December 2010 (93,730 units) than in the same month a year ago (73,404 units). This allowed NNA to log an 18-percent increase in sales in full year 2010 to 908,570 units. Nissan Division posted 26.3-percent surge in sales in December 2010 to 81,228 units, compared to 64,296 units in the same month in 2009.
This helping Nissan Division achieve a 16.9-percent leap in sales in the full year 2010 to 805,159 vehicles. Infiniti, meanwhile, recorded a 37.3-percent hike in sales in December 2010 to 12,502 units (vs. 9,108 units sold in December 2009).
This huge sales leap allowed Nissan’s premium division to log a 27.5-percent jump in sales to 103,411 units in full year 2010. Leading Nissan Division’s charge in December are the Nissan Rogue and Versa, both setting new records for the month. For December 2010, Nissan Rogue sales grew 58.2-percent to 10,363 deliveries and had a 49.8-percent rise in Versa sales to 10,201 units.
Sales of the Altima in December 2010 didn’t disappoint, growing 23.5 percent to 23,016 units. December 2010 marked the start of deliveries for the Nissan LEAF electric vehicle. Al Castignetti, vice president and general manager at Nissan division, remarked that they managed to end 2010 strong, thanks to the high demand for the Nissan Altima, Versa, Sentra and Rogue.
He noted that the double-digit gains in 2010 for the majority of Nissan’s vehicle lineup, as well as the addition of new vehicles like the LEAF and Juke, should dictate the momentum for Nissan’s growth.
Leading the way for Infiniti in December 2010 is the all-new Infiniti M Line, which posted a 115.5-percent growth over the same period in 2009. Also posting strong results in December 2010 is Infiniti G Sedan Line, sales of which grew 58.0 percent, thanks partly to the introduction of the new G25 sports sedan.
Benefiting from a 47.7-percent rise in sales in December 2010 is the QX luxury SUV, which logged its best December since 2004, with 1,610 units delivered in the month.
Ben Poore, vice president at Infiniti Business Unit, remarked that the division recorded a great sales month in December 2010, as customers continue to look forward to Infiniti’s Inspired Performance as led by the M Line, G Line and QX.
He added that thanks to this strong vehicle lineup Infiniti was able to top 100,000 unit sales once again. NNA computes monthly variances using a straight-percentage basis -- unadjusted for the number of selling days – to guarantee the consistency of its global sales reporting. It is noted that December 2010 had 27 selling days while December 2009 had 28.