Nissan sales rise 27.7 percent in December! Infiniti 37.3 percent over the prior year!

Article by Christian Andrei, on January 4, 2011

Nissan North America, Inc. (NNA) sold 27.7-percent more vehicles in the United States in December 2010 (93,730 units) than in the same month a year ago (73,404 units). This allowed NNA to log an 18-percent increase in sales in full year 2010 to 908,570 units. Nissan Division posted 26.3-percent surge in sales in December 2010 to 81,228 units, compared to 64,296 units in the same month in 2009.

This helping Nissan Division achieve a 16.9-percent leap in sales in the full year 2010 to 805,159 vehicles. Infiniti, meanwhile, recorded a 37.3-percent hike in sales in December 2010 to 12,502 units (vs. 9,108 units sold in December 2009).

This huge sales leap allowed Nissan’s premium division to log a 27.5-percent jump in sales to 103,411 units in full year 2010. Leading Nissan Division’s charge in December are the Nissan Rogue and Versa, both setting new records for the month. For December 2010, Nissan Rogue sales grew 58.2-percent to 10,363 deliveries and had a 49.8-percent rise in Versa sales to 10,201 units.

Sales of the Altima in December 2010 didn’t disappoint, growing 23.5 percent to 23,016 units. December 2010 marked the start of deliveries for the Nissan LEAF electric vehicle. Al Castignetti, vice president and general manager at Nissan division, remarked that they managed to end 2010 strong, thanks to the high demand for the Nissan Altima, Versa, Sentra and Rogue.

He noted that the double-digit gains in 2010 for the majority of Nissan’s vehicle lineup, as well as the addition of new vehicles like the LEAF and Juke, should dictate the momentum for Nissan’s growth.

Leading the way for Infiniti in December 2010 is the all-new Infiniti M Line, which posted a 115.5-percent growth over the same period in 2009. Also posting strong results in December 2010 is Infiniti G Sedan Line, sales of which grew 58.0 percent, thanks partly to the introduction of the new G25 sports sedan.

Benefiting from a 47.7-percent rise in sales in December 2010 is the QX luxury SUV, which logged its best December since 2004, with 1,610 units delivered in the month.

Ben Poore, vice president at Infiniti Business Unit, remarked that the division recorded a great sales month in December 2010, as customers continue to look forward to Infiniti’s Inspired Performance as led by the M Line, G Line and QX.

He added that thanks to this strong vehicle lineup Infiniti was able to top 100,000 unit sales once again. NNA computes monthly variances using a straight-percentage basis -- unadjusted for the number of selling days – to guarantee the consistency of its global sales reporting. It is noted that December 2010 had 27 selling days while December 2009 had 28.

Press Release

Nissan North America Sales Rise 27.7% in December; 18% for Year

Nissan North America, Inc. (NNA) today reported record December U.S. sales of 93,730 units versus 73,404 units a year earlier, an increase of 27.7 percent. Nissan Division sales were up 26.3 percent for the month, also a December best. Sales of Infiniti vehicles rose 37.3 percent over the prior year.

For 2010, NNA full-year sales finished up 18 percent, at 908,570 units. Nissan Division sales finished at 805,159, an increase of 16.9 percent versus 2009. Infiniti sales finished at 103,411, gaining 27.5 percent.


Nissan vehicles posted sales of 81,228 units in December compared with 64,296 units sold in December the previous year, an increase of 26.3 percent.
Nissan Rogue and Versa set new December records. Rogue totaled 10,363 deliveries, up 58.2 percent; and Versa at 10,201, an increase of 49.8 percent.
Altima deliveries totaled 23,016, a 23.5 percent increase over December 2009.
The 100-percent electric, zero-emission Nissan LEAF marked its first deliveries in December.

"We finished the year strong, thanks to high demand for bread-and-butter models like Altima, Versa, Sentra and Rogue," said Al Castignetti, vice president and general manager, Nissan division. "We're continuing Nissan's growth, with double-digit gains in 2010 for the majority of our lineup, which is only strengthened by the addition of great new vehicles like Nissan LEAF and Juke."


Infiniti sales for December were 12,502 units, up 37.3 percent from the 9,108 units sold in the same month a year earlier.
The all-new Infiniti M Line finished the year strong, with deliveries up 115.5 percent over December 2009.
Sales of the Infiniti G Sedan Line rose 58.0 percent, due in part to initial sales of the new G25 sports sedan.
The all-new QX luxury SUV enjoyed its best December since 2004, with 1,610 units sold, an 41.7 percent increase over the prior year.

"Infiniti had another great sales month, with consumers continuing to respond to Inspired Performance, led by the Infiniti M Line, G Line and QX," said Ben Poore, vice president, Infiniti Business Unit. "We're proud to have used this strong lineup of vehicles to grow Infiniti sales back over annual 100,000 units."

NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. December 2010 had 27 selling days versus 28 in December 2009.


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