Nissan sales surge 15 percent in the US in August 2014 thanks to cars and light trucks

Article by Andrew Christian, on September 5, 2014

Nissan Division posted a 15-percent jump in sales in the United States in August to 125,224 cars and light trucks. The division posted significant gains across several nameplates like the Versa subcompact (46 percent to 14,630 units), Sentra compact (36 percent to 17,182 units), Altima midsize sedan (4 percent to 32,153), Maxima large sedan (62 percent to 6,110 units), Rogue compact crossover (24 percent to 21,419 units) and Leaf electric car (32 percent to 3,186 units).

As for the Rogue, its record growth came even it was limited by low inventories, according Fred Diaz, senior vice president for Nissan sales and marketing and operations. Diaz remarked that August was an all-time best month for Rogue even with virtually no incentives and an inventory that is a little lower than it usual.

He noted that if Nissan Division had more Rogues, it could have sold them all in August since it is very hot product that is exceeding its expectations. He noted that the division is still cutting incentive spending, noting that its year-over-year figure is down $300 per unit.

He said this means that the product is resonating and the dealers are performing. As for Nissan North America, its sales grew 12 percent in August to 134,388. Sales at its Infiniti luxury brand, however, fell 23 percent to 9,164 units, as growth from its Q50 sedan failed to offset the drop in sales of Infiniti’s other nameplates. [source: Nissan]

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