The zero-emission Nissan LEAF made more than a few passengers in London happy when it offered free “taxi” rides on June 23 to 24. Requests for taxis came in for destinations throughout London such as to Covent Garden and Croydon. Nissan got professional taxi drivers from Battersea-based Climate Cars to drive the 100% electric fleet.
Free rides were offered to emphasize that mile-for-mile an electric car is six times less expensive when it comes to fuel compared to a conventional petrol-powered car. A Nissan LEAF uses up just 1.75p in electricity consumed for every mile. This was also done to get consumer feedback about a possible taxi in London’s future.
It has already been confirmed that Nissan will be the exclusive supplier of the next yellow cab in New York. What passengers did in London to get a free ride was to send a Tweet that had the hashtag #6XCHEAPER. Nissan considers digital messaging as a major part of its campaign, ‘The Big Turn On', which does the promotions through social media channels.
Nissan has set a goal to get one million consumers switched on to electric diving in only 100 days. Nissan was able to achieve this target on June 21, which is 18 days ahead of its goal. There was a flurry of tweets after passengers rode on these taxis.
They were only too eager to praise the electric vehicle for its efficiency, affordability, and silence. A special ‘taxi rank' was positioned at the Truman Brewery, near Liverpool St Station, to pick up the lucky tweeters. Covent Garden was the most popular destination. The LEAF taxis were driven outside of a London postcode, south of the river to Croydon, 15 miles from Shoreditch.
Nissan pointed out that just 28p in electricity will be spent by a Nissan LEAF driver for a trip from central London to Heathrow Airport but the driver of a petrol-powered car would have to spend £1.68 in fuel. Going 60 miles to Oxford will cost less than £1 in fuel for the LEAF driver but it would cost nearly £6 for a conventional car.
Nissan LEAF is activated by laminated compact lithium-ion batteries, which produce an output of more than 90kW, and its electric motor can manage 80kW/280Nm. This guarantees a fully responsive, wonderful driving experience that is in sync with what clients have been expecting from the usual gasoline-driven cars.
Compared to internal-combustion engine (ICE) equipped cars, Nissan LEAF's power train does not have a tail pipe. Because of that, no CO2 emission or other gases can harm the environment. A mix of Nissan LEAF's regenerative braking system and modern lithium-ion battery packs allows the vehicle to provide a driving range exceeding 160km (100 miles) on one complete charge.
Expansive client research shows that this range meets the daily driving requirements that go beyond 70% of the globe's consumers who drive vehicles.
Also, Nissan's take allows easier charging which makes it more convenient. Nissan LEAF allows charging of up to 80% of its total capacity in only under 30 minutes with a fast charger. Charging when at home via a 200V outlet roughly takes around 8 hours - just enough time to give the driver and the car their needed rest.
The designers and engineers responsible for Nissan LEAF collaborated to produce a financially practical real-world vehicle that would allow Nissan to be the top amongst competitors in the zero-emission generation. To guarantee more room, comfort and load capacity, Nissan LEAF uses a totally new body layout and chassis.