The zero-emission Nissan LEAF made more than a few passengers in London happy when it offered free “taxi” rides on June 23 to 24. Requests for taxis came in for destinations throughout London such as to Covent Garden and Croydon. Nissan got professional taxi drivers from Battersea-based Climate Cars to drive the 100% electric fleet.
Free rides were offered to emphasize that mile-for-mile an electric car is six times less expensive when it comes to fuel compared to a conventional petrol-powered car. A Nissan LEAF uses up just 1.75p in electricity consumed for every mile. This was also done to get consumer feedback about a possible taxi in London’s future.
It has already been confirmed that Nissan will be the exclusive supplier of the next yellow cab in New York. What passengers did in London to get a free ride was to send a Tweet that had the hashtag #6XCHEAPER. Nissan considers digital messaging as a major part of its campaign, ‘The Big Turn On', which does the promotions through social media channels.
Nissan has set a goal to get one million consumers switched on to electric diving in only 100 days. Nissan was able to achieve this target on June 21, which is 18 days ahead of its goal. There was a flurry of tweets after passengers rode on these taxis.
They were only too eager to praise the electric vehicle for its efficiency, affordability, and silence. A special ‘taxi rank' was positioned at the Truman Brewery, near Liverpool St Station, to pick up the lucky tweeters. Covent Garden was the most popular destination. The LEAF taxis were driven outside of a London postcode, south of the river to Croydon, 15 miles from Shoreditch.
Nissan pointed out that just 28p in electricity will be spent by a Nissan LEAF driver for a trip from central London to Heathrow Airport but the driver of a petrol-powered car would have to spend £1.68 in fuel. Going 60 miles to Oxford will cost less than £1 in fuel for the LEAF driver but it would cost nearly £6 for a conventional car.