Nissan shows the NV200 Taxi interior at the ‘Taxi of Tomorrow’ Design Expo

Article by Christian Andrei, on November 3, 2011

At the ‘Taxi of Tomorrow’ Design Expo on Nov. 1-5, the public could view an interactive display of the interior design for the Nissan NV200 Taxi, New York City’s exclusive ‘Taxi of Tomorrow’. Included in those who first previewed this design are several New York City officials such as Taxi & Limousine Commissioner David Yassky.

Joe Castelli, vice president, Nissan Fleet & Commercial Vehicles, said that in the last century, the taxis in New York have been famous throughout the world for their “ iconic exterior styling.”

Nissan asserted that with the NV200 Taxi, it offers an iconic design while enhancing the “comfort and safety of passengers and drivers.” Castelli added that Nissan is intent on keeping the taxi heritage of New York City while complying with the modern requirements of 600,000 passengers each day.

The members of the public could see for themselves what this taxi is about at the Nissan ‘Taxi of Tomorrow’ Design Expo, located on the pedestrian plaza in front of the Flatiron building at Broadway and Fifth Avenue. The schedule is as follows: Nov. 1, noon-9 p.m.; Nov. 2-4, 8 a.m.-9 p.m.; and Nov. 5, 8 a.m.-6 p.m.

“Over the past century, New York City’s taxis have become known around the world for iconic exterior styling,” said Joe Castelli, vice president, Nissan Fleet & Commercial Vehicles. “Now, with the NV200 Taxi, Nissan is bringing iconic design inside the taxi, while improving the comfort and safety of passengers and drivers. We’re committed to sustaining the New York City taxi’s heritage while meeting the modern needs of 600,000 passengers every day, and we’re looking forward to hearing New Yorkers’ feedback after they sit in this display property and fully experience the vehicle’s many first-of-a-kind features and amenities.”

When it comes to the Big Apple, one of its most iconic symbols is the yellow cab. It is estimated that on a daily basis, around 600,000 New Yorkers take the yellow cab. With this in mind, Nissan revealed that it will be unveiling to the public, for passengers, drivers, and vehicle owners, the first ever full vehicle prototype of its Taxi of Tomorrow.

Formally called as the 2014 Nissan NV200 Taxi, this prototype version will be shown for the first time at a special event to be held in SoHo and attended by Nissan President and CEO Carlos Ghosn as well as New York City Mayor Michael R. Bloomberg. After the unveiling, the Taxi of Tomorrow will then be displayed during the 2012 New York International Auto Show for all the world to see.

Held at the Jacob Javits Center, the 2014 Nissan NV200 Taxi will be exhibited for the duration of the show which starts on April 6 and ends on April 15. It was back in May of 2011 that the New York City Taxi and Limousine Commission chose the NV200 Taxi to be New York’s exclusive taxi starting in the later part of 2013.

This selection did not come easy for Nissan as it was the result of a difficult and competitive bid selection process that took two years. For the vehicle design, both Nissan and the Commission also employed Smart Design, Design Trust for Public Space, and Cooper-Hewitt National Design Museum. In building a taxi, durability was a key factor as it is important in the development process. This is because considering the fact that at least 13,000 taxi units get a cumulative total of 500 million miles annually.

Nissan has long been delivering taxi units to different municipalities worldwide, which is part of its experience when it comes to a wide range of commercial vehicles. The company revealed it will be conducting important validation testing for the new model especially before it goes on sale. Mayor Bloomberg himself confirmed back in May 2011 that this new vehicle from Nissan will be the first taxi from New York to be crash tested as well as being installed with taxi equipment, like the partition.

According to Ghosn, with the Taxi of Tomorrow, the company is more than proud to be able to start a new age when it comes to urban mobility. This exclusive model makes use of the company’s global experience when it comes to commercial vehicles and even include the insights it obtained from both passengers and taxi drivers who identified the needed enhancements, he added. Using the 2014 Nissan NV200 Taxi, he continued, the company will be able to offer new levels of comfort and innovation to its 600,000 passengers everyday.

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