Nissan signed a multi-year agreement with Omnicom Group to strengthen brand power

Article by Christian A., on October 4, 2013

Nissan has decided to consolidate its global brand management with New York-based ad agency Omnicom Group Inc. As a result, just one Madison Avenue marketing organization will be in control of Nissan's business from Tokyo to Dallas to Moscow. This move is in line with its philosophy of global marketing wherein advertising conglomerates surround the world and is indicative of Nissan's aim to boost its image and brand value worldwide.

According to Roel de-Vries, Nissan global head of marketing, brand and communications, "brand power" is a core pillar of Nissan’s strategic plans. This agreement, which covers numerous years, affects the brand’s communications, advertising, marketing, media, promotions and digital services.

Omnicom will set up a dedicated operation in New York that is dubbed as Nissan United. It will be headed by agency executive Jon Castle as its president. For some time now, Nissan has been cooperating with Omnicom subsidiaries, which include its lead U.S. ad agency, TBWA Worldwide, and OMD Worldwide (the company that manages Nissan's media buying).

Nissan’s statement relates that Nissan United personnel will function as a global leadership group to oversee, direct and align a network of different Omnicom and non-Omnicom agencies worldwide (which include TBWA, OMD, Interbrand, Emanate and Hakuhodo).

For many years, Nissan has worked to be more attractive to new world markets, such as Russia, the Middle East and China. Currently, Nissan offers models based on platforms that are also used by its French alliance partner Renault, its luxury brand Infiniti, and its Russian alliance partner AvtoVAZ.

While Nissan has experienced a surge in several markets like India, Mexico and the United Kingdom, it has not done so well in Europe and China. [source: Nissan]

Topics: nissan

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries