Nissan has started to produce the new Juke Nismo at its state-of-the-art factory in Sunderland, UK. The first of the new Nismo models was integrated into the existing production line by its very skilled engineering and manufacturing teams. Because of Nissan's advanced assembly operation, the process is smooth and there have been no delays or special day-to-day provisions.
But because of the Juke Nismo’s prominent design features, the plant had to have several modifications. For example, it had to make provisions for the production of the distinctive front and rear bumpers as well as other features of the new, more aerodynamic body. In addition, this car, which is offered in Storm White, also utilizes the highly advanced paint facility of the Sunderland plant.
Since the Juke was launched in 2010, the factory has built over 330,000 units. The Note, Qashqai and Qashqai+2 are also built at this plant. In 2012, the plant set a record of having built 510,000 units. It surpassed its former record of 480,000 in 2011. In 2010, it set a benchmark of 420,000 – the first time in history that any UK car production facility had built over 400,000 passenger vehicles annually.
The plant opened in 1986. Back then, it built 12.5 cars per hour. But now, it can assemble 118 per hour, 60 on Line 1 and 58 on Line 2. About 80% of production is exported, primarily to mainland Europe but to a total of 97 international markets.
Nissan anticipates that the Juke Nismo is the first of a range that will take advantage of Nissan’s success in motorsport as it makes the shift from the race track to the road. The Juke Nismo comes with a more aerodynamic body kit, driver-focused interior upgrades and a more robust turbocharged engine. The stiffer suspension and revised steering means an improved dynamic experience, with sportier handling and better traction.